5 Tips in Building a Great Website in BtoB Marketing


I’m old enough to remember a time when businesses debated whether or not they needed a website, but those days are gone forever.

Today, your website is more important than it has ever been. When your salespeople leave a message and give a company name, the prospect is more likely to visit your website than to call you back. That’s why your website matters more than ever.

We did tons of work on Find New Customers last week, so I’d love to hear what you think of it.  And please note, we have never sued an existing client.

Here are 5 tips on building a great website:

  1. Don’t hide your content
    One young software company in the Boston area has hidden all their content and shares it via email.  This is a big mistake.
  2. Feature happy employees and customers
    If you have happy employees and customers, then share them with the world.  Customers and employees are your finest salespeople anyway.  Make sure your photos show smiling people.
  3. Make sure it is easy to navigate
    Today, many will be visiting using mobile devices and they are all rushed.  Keep it simple and test on mobile devices too.
  4. Have one main offering
    I like to call this a keynote offering. It could be an ebook or a video, but it is the most valuable thing you have.   Feature it and put it where it can be easily found, along with a short form for registration.
  5. Take first time visitors to a landing page and not the website
    R&D – Rob and Duplicate, according to marketing expert Henry DeVries.  This is why the savvy company ConnectWise takes first-time visitors to their landing page offer and not their main website.

I hope those five recommendations helped.

What do you think? Love comments here.

If your company is looking for a very well-connected award-winning BtoB marketing expert, just fill out the form below.

This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor – President of Find New Customers. You can follow me on Twitter at @fearlesscomp

 

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4 thoughts on “5 Tips in Building a Great Website in BtoB Marketing

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