I recently had breakfast with the CEO of the massive ad agency Young and Rubicam and this quote was in the lobby. “If you don’t ask, the answer is no.” I agree 100%.
How did I book the Chief Marketing Officer of GE, Beth Comstock, on Marketing Made Simple TV? The answer is simple. I invited her. I asked.
In fact, I didn’t call Beth or email her. I simply asked on Twitter and she said “Yes.” And this is a recent photo of her and she is still beautiful!
Thanks Beth! It was a fun interview. You can watch this interview on YouTube here.
The moral here is simple. Screw up your courage and ask.
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This blog is written by the award-winning marketing expert Jeff Ogden, President of Find New Customers, the nicest company in BtoB marketing today. To contact Find New Customers, just fill out the form below.