The Awesome Power of Persistence


When Find New Customers client Mintigo , Predictive Marketing Made Easy, was having problems getting something published, their head of content marketing, Sophia, asked Jeff or advice.  He told them to be persistent and it worked for them.. Follow me on Twitter here. “Your advice worked, I got a hold of the writer and he just… Read More

Kraft Says It Gets Four Times Better ROI from Content Than Ads


Think TV ads are a good investment? Guess again. If Kraft gets 4 times better results from content marketing than advertising, then it’s time to rethink your spending. The rest of this is from an AdAge article, so I don’t want you to think I wrote it. Everything in quotes comes from AdAge. Joe Pulizzi of… Read More