WordPress.com and Search Engine Optimization


All About SEO on WordPress.com, which is what Fearless Competitor is based upon, the blog of Find New Customers.

Why don’t you follow @fearlesscomp on Twitter, like 6,303 of your friends do,

Jeff Ogden of Find New Customers, who is celebrating his birthday today, was concerned about SEO rank for the blog of Find New Customers. And I know all of my three wonderful boys will call today to wish me a happy birthday.

This article helps a lot, but I write about Marketing and not sailboats.Search Marketing

Matt Heinz of Heinz Marketing is also publishing his How I Work series today written by me, so check that out too,  They even contacted me to wish me a Happy Birthday!

WordPress,com and SEO

We get a lot of questions about SEO here on WordPress.com, and no wonder — you work hard on your site and want to get the word out! SEO stands for Search Engine Optimization. SEO recommendations are intended to help your site rank higher and more accurately in search engines, like Google.

Say you write a blog about sailboats. When someone Googles “sailboats,” how many pages of results do they have to scroll through before they see a link to your blog? The goal behind having good SEO is to increase your website’s SERP (Search Engine Results Page) ranking.

many sailboats

Ideally, you want your link to be on the first page of results. The best ways to accomplish this are:

  • consistently publish useful, original posts about sailboats; and
  • promote your blog in intelligent ways to people who are looking for information about your topic.

The more traffic your blog receives for sailboat-related searches, the higher it will climb in Google’s results. No mystery to that, right? But if you look around the internet, you’ll find dubious advice about how to increase your blog’s SERP ranking. Some of the suggestions you’ll find are just extra busywork, but some can actually end up hurting you with Google.

Common myths about SEO

Myth: I need a plugin for SEO.

Fact: WordPress.com has great SEO right out of the box — you don’t have to do anything extra. In fact, WordPress takes care of 80-90 percent of the mechanics of SEO for you, according to Matt Cutts, head of Google’s webspam team. All of our themes are optimized for search engines, which means they are designed to make it easy for the Googlebot (and other search engines) to crawl through them and discover all the content.

Myth: I need to regularly submit Sitemaps to Google so it knows I’m blogging regularly.

Fact: Every WordPress.com blog has an XML Sitemap. To view your Sitemap, type yourblogname.wordpress.com/sitemap.xml in your browser’s address bar. What you see there is code, so it’s not meant to be easily readable by us. For the Googlebot, however, it’s a “what’s hot” guide to the latest and greatest on your site. WordPress.com also automatically sends notifications to Google every time you publish or update a post or page. This is similar to how your subscribers get email updates. Every time you post, you’re telling Google, “Hey! Check this out.”

Because the blog of Find New Customers is in WordPress,com, this SEO information is very important.  If Matt Cutts of Google likes it, I do too.

What do you think? We love comments (not SPAM) and those who share on social media, like Twitter, LinkedIn and Facebook.

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7 thoughts on “WordPress.com and Search Engine Optimization

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