Marketing without buyer personas is like taking a roadtrip without a map


Jeff Ogden of Find New Customers was trained in buyer personas by the Buyer Persona Institute, so when Moveo tweeted this comment about personas, it caught my eye.

moveo3:06pm via HootsuiteNot listening

@fearlesscomp Marketing without buyer personas is like taking a roadtrip without a map…

Most businesses lack deep insights on why and how buyers buy from them.

“It’s not enough to know who you’re targeting. You must know why they act and how they buy. ” – The Buyer Persona Institute.

According to a recent post at The Buyer Persona Institute, 44% of companies say they have buyer personas, but almost 9 out of 10 don’t use them effectively.  Buyer Personas without using them is like taking a road trip without a map.

One of the biggest mistakes companies make is not looking to trained buyer persona experts.  If you had big electrical work to do, wouldn’t you hire an electrician?  So why not hire a real buyer persona professional – one who is certified by the Buyer Persona Institute Master Class.

It’s not enough to talk to customers.

  1. You must know whom to talk too.
  2. You must know how to collect data.
  3. You much know how to document your result to feed content marketing
  4. Fortunately for you, Jeff Ogden of Find New Customers has completed the Buyer Persona Institute Master Class. In fact, I was selected as one of the first to take it To contact Find New Customers about your buyer persona needs, send a note to Jeff dot Ogden at FindNewCustomers.com.

What do you think? Do you have buyer personas? Did you bring in a pro?

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