Marketing without buyer personas is like taking a roadtrip without a map


Jeff Ogden of Find New Customers was trained in buyer personas by the Buyer Persona Institute, so when Moveo tweeted this comment about personas, it caught my eye. moveo3:06pm via Hootsuite @fearlesscomp Marketing without buyer personas is like taking a roadtrip without a map… Most businesses lack deep insights on why and how buyers buy… Read More

The Simple Rule: The Person Who Fails the Most, Wins


Find New Customers is now partnered with Likeable Local and we just got a book from them entitled “What To Do When It is Your Turn (and it’s always Your Turn.)” by Seth Godin, because I attended their webinar recently.. “Thanks for being such a positive and enthusiastic partner, Jeff.” Likeable Local, Social Media Marketing… Read More

Top 5 Reasons Why Lead Nurturing Matters for Marketing – Guest Post


Lead nurturing is the practice of building relationships to guide future customers through the sales funnel. The award-winning marketing expert and President of Find New Customers knows a lot about lead nurturing, and we offer a great free guide called 7 Keys to Lead Nurturing Success which you can download. Guest post by SalesFusion  with Resource… Read More

Top 10 Guests on Marketing Made Simple TV


Marketing Made Simple TV is the show I created and hosted before I took my huge fall and was divorced and we had great guests on the show, which I want to share with you. The show stared when I did a webinar on marketing with Act-On Software and VP of Marketing David Applebaum loved… Read More

Marketing Lessons from one of the Greatest Stories in Human History – Apollo 13


Jeff Ogden, the award-winning marketing expert and President of Find New Customers, the nicest company in BtoB marketing today, recently watched the great movie “Apollo 13” directed by Ron Howard, and there are three great lessons for business leaders and marketers in that movie. This Apollo flight took place in 1970, before most of you… Read More

Jeff Ogden of Find New Customers is one of the Top 50 Marketing Thought Leaders over 50


Jeff Ogden of Find New Customers is an award-winning marketing expert who was recently named one of the Top 50 Marketing Thought Leaders over the age of 50 by Brand Quarterly magazine, which was all over Twitter by @fionavesey and @kenthuffman. Winning this award was a great honor and they gave me this cool image… Read More

What Do You Think of Find New Customers new video?


Jeff Ogden of Find New Customers recently worked with Bob Turel, the Presentation Coach to create a new video for Find New Customers, based on the great marketing slogan “Marketing looks for Mr. Right. Sales looks for Mr. Right Nows.” The Country Gentleman hat I wore is my brand from my TV show, Marketing Made… Read More

The Principle-Centered Paradigm by Steven Covey – Great Story!


The award-wining marketing expert, Jeff Ogden. President of Find New Customers, is currently reading a book which was recommended by his son, Matthew, who is a senior at the University of Delaware, entitled The 7 Habits of Highly Effective People, which is one of the best selling books of all time. In this book, Mr.… Read More

The Nasty Habit of Smoking by Jeff Ogden of Find New Customers


The award-winning marketing expert, Jeff Ogden, President of Find New Customers,(follow Jeff on Twitter at @fearlesscomp, like over 6,400 people do.) is the son of a man who died of lung cancer from smoking when Jeff was only 16 years old. My father was only 51 when he died, which means he was younger than… Read More