5 Reasons Your Company Should Be Blogging


Find New Customers, the most likeable company in B2B marketing, is now partnered with a great company in New York City called Likeable Local “Social Media Marketing that makes YOU More Successful.”

Dave Kerpen
Dave Kerpen of Likeable Local

We’re deeply honored to be their partner in Tampa – for dentists and chiropractors especially, which is a huge business in this area and almost all are on social media too, some are successful and many are not.

We’re doing a great webinar with Likeable Local  on February 10th at 2:30pm for just 30 minutes, and if you’re a dentist or chiropractor looking to grow your business in this digital age, you can sign up here by clicking on the link below.

Even if you can’t attend, sign up anyway because it will be recorded and you can watch anytime you’re free.

Growing Your Business in the Digital Age

One of the perks of this relationship is a great book given to me by Founder and CEO @davekerpen called likeable social media: How to Delight Your Customers, Create an Irresistable Brand and Be Generally Amazing on Facebook (and other social networks) which was a New York Times and USA Today best-selling book for this former guest on Marketing Made Simple TV, my former show. (No longer being done.)

Here’s a great promo that Dave did for the show. It’s really short – just 12 seconds long, so please watch it.

In fact, author Seth Godin writes to endorse the book “Alas, common sense is not that common. Dave takes you on a (sadly, much needed) guided tour on how to be human in a digital world.”

Of course, Jeff Ogden of Find New Customers is reading this great book from our great business partner right now and wants to share a key part this book with you on the importance of blogging – which is a good topic for this blog..

In the Appendix of this book, there’s a great piece on blogging that I’d like to share with the readers of this blog, titled “5 Reasons Your Company Should Be Blogging.”

I agree 100% with this and wish to share it with our readers, because I’ve been writing this blog for many years, which is on the Marketo Big List of B2B Blogs. (use link or see badge)Marketo Big List of Blogs

“Of the many reasons your company should be utilizing blogs, the following are five of the strongest and will provide you with ideas on how to start, and continue, the blogging process.

  1. Extend the conversation: A corporate blog is the perfect outlet for long-form communication with your audience and/or clients. Twitter and Facebook are ideal platforms for quick, short-form messaging – and are incredibly important – but a blog allows you to really dive deep into the topics and trends that matter in your industry. Also, blogging aids you in being transparent and providing the “insider look” your audience craves. Someone researching your company will be able to glean more information from your company blog than the standard “About” section, and even your Twitter and Facebook updates. While those forms of communications heavily involve proactive response to questions and concerns, a blog stands as a channel for sharing in-depth ideas, practices and stories that make your company unique…and amazing. You can even use your blog as a platform for crowd-sourced information. Developing a new product? Ask your blog audience for input and ideas, getting the target consumer involved in the development process!
  2. Attract future customers: Blogs influence purchasing decisions – whether you are giving your readers a behind-the-scenes look at how a product was conceptualized and made or showing your product in action, consumers will have an added reinforcement as to why your products rock. In this sense, and product can be literal, such as a camera, or figurative, if your company offers services (like Find New Customers does) rather than tangible goods. You can think of your company’s blog as a cost-effective extension of your sales calls or advertisements. In reality, twenty-first century consumers have come to expect the brands they purchase from to be available to them in the online social world, and having a corporate blog which they can research and interact with you is one of the first steps to take.
  3. Attract future employees:A company or brand is only as good as the talent it recruits to represent it. By producing potential employees a look into your corporate structure – life at the company, how ideas are formed, and the exciting thing that are happening – you are essentially dangling the carrot. Let your target employee base know why working for you would be an amazing opportunity, and they will come to you. (We hope to grow Find New Customers with this great partner, so we can expand our team too.)
  4. Position yourself as a leader: As a brand, you want to be seen as innovative – a thought leader in your industry. Blogging allows you to share your company’s best ideas and intelligent commentary on what’s happening in your space. Having a well-written blog will help you stand out from, or above your competitors. By allowing multiple people to contribute either posts or simply ideas for the posts, everyone in your company has a voice – and I’m sure they have a lot of great things to say.
  • SEO (Search Engine Optimization): Ideally, blogs are updated regularly, which inherently lends itself to great SEO (Fortunately, SEO is built-in in WordPress.com) Hubspot has reported that companies that have active blogs receive up to 55% more traffic – including both organic search and referral traffic. By utilizing appropriate keywords, sharing “link love” with others and submitting your blog to directories (like the directory Best of the Web, http://botw.org, where this blog is listed), you will drive more eyes to your page.Best of the Web Once you post the content on your blog, it will live out there indefinitely. Someone searching for a specific topic can stumble upon a post from months, or even years ago. The content continues to work for you long after it’s been published. And of course, more eyes on your company’s blog and website ultimately lead to higher customer conversions down the road.” (Agreed!)

What do you think of this list of 5 reasons for blogging? We love comments (no SPAM please) and those who share our posts on social media and we make that as easy as we can for you.

Check out my new keynote speaking page with a great new video thanks to Bob Turel

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108 thoughts on “5 Reasons Your Company Should Be Blogging

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