The Power of Being Different


On this day, I want to share a key marketing idea.

What makes you unique and different?

The Apple iPhone is unlike other phones.  Apple revolutionized the cell phone world.

REI, the outdoor retailer closed on the biggest shopping day of the year, yet employees were paid.  They were all over the news.

rei_big

What do you think of this idea?  Love your comments.

 

 

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