The Art of Digital Marketing

Loved the post on Digital Marketing that Seth Godin wrote for IBM entitled the Art of Digital Marketing.  IBM donates to Seth’s charity, which is a touching event.

He shared the awesome power of computers and artificial intelligence.  They help us compete on Jeopardy for instance and our phones get smarter and smarter.  We design buildings using computers.

But what is lost and so important is story telling which is the key to marketing today.  He shares the critical importance of telling good stories.  “Marketing is the very human practice of telling stories.”  In my opinion, Seth is very right.

What do you think? Love your comments.  Get IBM to link to my site too please.