The New Importance of Marketing


Marketing plays a larger role than ever – in my opinion.  Ask you and your business some important question, like

  1. How do you make your company different and unique?
  2. How is your company perceived?
  3. How do people think about your company?

Marketing and word of mouth plays a larger role than ever in shaping these conversations.

Better marketing leads to more sales opportunities for your salespeople.  I experienced this firsthand when I led the team that grew GE by 284% worldwide.  My company sold business intelligence and GE wanted Digital Cockpits.  Led the team that changed directions.

I may know a lot about marketing, but I’m not looking now.

My birthday is November 20th.

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