Marketing plays a larger role than ever – in my opinion. Ask you and your business some important question, like
- How do you make your company different and unique?
- How is your company perceived?
- How do people think about your company?
Marketing and word of mouth plays a larger role than ever in shaping these conversations.
Better marketing leads to more sales opportunities for your salespeople. I experienced this firsthand when I led the team that grew GE by 284% worldwide. My company sold business intelligence and GE wanted Digital Cockpits. Led the team that changed directions.
I may know a lot about marketing, but I’m not looking now.
My birthday is November 20th.