The Principle-Centered Paradigm by Steven Covey – Great Story!

The award-wining marketing expert, Jeff Ogden. President of Find New Customers, is currently reading a book which was recommended by his son, Matthew, who is a senior at the University of Delaware, entitled The 7 Habits of Highly Effective People, which is one of the best selling books of all time. In this book, Mr.… Read More

How do I market my new book with cartoons, Jeff?

Jeff Ogden of Find New Customers got a call yesterday  from author Stu Heinecke. who wants to promote his great new book. What advice can a man who knows so many authors offer Stu? I suggested he talk to other authors like Dave Kerpen, Guy Kawasaki and Jeffrey Hayzlett, and I know all of those… Read More

My Review of the book, Enchantment, by Guy Kawasaki

Guy Kawasaki (click on his name to be on of his 1.43 million Twitter followers) was a guest on Marketing Made Simple TV, interviewed by show Creator and Host Jeff Ogden (i’m @fearlesscomp on Twitter and Guy follows me, so you should too.) and I loved this book. Guy also has a new book, The Art of Social… Read More

Apples to Apples: How to Stand Out from Your Competition by Dan Paulson – a book review

4 1/2 stars out of 5. I’m honored that Dan Paulson invited me, as President of the B2B lead generation company Find New Customers to review his new book. This book held particular interest for me because I believe that commoditization is a huge problem for most businesses. Prospective buyers are unable to spot meaningful differences. With… Read More

My review of the book, Maximizing Lead Generation | by Ruth P. Stevens

B2B Lead Generation | Maximizing Lead Generation – a book review Update: There is now a free chapter of the book at Maximizing Lead Generation. As the President of the B2B lead generation company, Find New Customers, I was excited to be invited to review the book Maximizing Lead Generation by Ruth P. Stevens. Since… Read More

The Elevation Principal – Demystified

B2B Marketing |The Elevation Principle Recently we had the pleasure of reviewing Mike Stelzner’s new book Launch. In this book he introduced the “elevation principal.” The contention is that you can grow your business without marketing by using this simple formula: Great Content + People – Marketing = Success! But I think it is important… Read More

A review of the book, Pitch Anything, by Oren Klaff

As President of the B2B demand generation company, Find New Customers, and a prolific blogger, I’m often invited to do book reviews. But after doing quite a few, one grows jaded a bit – so we ask tough questions. The two questions I ask every time I do a book review: Does the book bring… Read More

The book, Pitch Anything, by Oren Klaff | The Power of Frames

I was invited to review this book and we will publish a review soon. But dear readers, we can quickly sum up the “Frames” concept with a video clip. The author shared it with me. Note in this video how the prospect starts to impose his view, and how Don Draper takes control right back… Read More