Kraft gets 4 Times Better Results from Content than TV ads


Think TV ads are a good investment? Guess again. Jeff Ogden of Find New Customers shares some business lessons with you. Please vote for Jeff Ogden of Find New Customers for the SLMA marketing award. You have to register for the Sales Lead Management Association, but it’s free and you vote for up to three,… Read More

The HUMAN Brand: How We Relate to People, Products and Companies – Chris Malone on Marketing Made Simple TV


In this show, Chris Malone, co-author of a book entitled The HUMAN Brand: How We Relate to People, Products and Companies shares research on how people, product and companies are instantly measured by two factors: Warmth Competency Some amazing lessons in this show for you. And I’m delighted to bring these insights to you to… Read More