A Down Year for Notre Dame


Notre Dame is normally expected to win 8 or 9 games in a 12 game season.  Every game is on national TV and they have more Heisman trophy winners than any other school. But this year was way down as they finished the year at 4-8. My freshman year Joe Montana was our quarterback. Losing… Read More

How to get start with Marketing – Step 1 – Buyer Personas


Buyer Personas help you create better marketing content, plain and simple. Adele Revella of The Buyer Persona Institute and Tony Zambido are the top experts in buyer personas. Suggest you visit their websites to learn more about Buyer Personas. Thanks to Box.com, Find New Customers still has all the great content from the Buyer Persona… Read More

Who Should You Talk To? (in Buyer Personas)


Jeff Ogden, the Fearless Competitor (follow me on Twitter at @fearlesscomp) of Find New Customers was trained in buyer personas by the Buyer Persona Institute and Buyer Personas is a service we offer our clients, so we want to share more information with you. Why do Buyer Personas matter? Buyer Personas help you create better marketing content,… Read More

Conducting the buyer interview in buyer personas


Jeff Ogden (@fearlesscomp)  of Find New Customers was trained in Buyer Personas by Adele Revella of the Buyer Persona Institute and Buyer Personas is one of the services Find New Customers offers you, so you can create more compelling marketing content in your business. (My good friend, Adele is working on a new book, so please… Read More

In Content Marketing, every word matters. Thus Buyer Personas matter!


Jeff Ogden, President  of Find New Customers was trained in Buyer Personas in the Buyer Persona Master Class by the Buyer Persona Institute and Buyer Personas is one of the services we offer you. In order to use the right words in Content Marketing, Buyer Personas are essential in B2B marketing today, plain and simple.They’re the… Read More

5 Tips for Developing Strong Buyer Personas


Buyer Personas are the foundation of great B2B marketing plain and simple and there was a big discussion on Linkedin about personas recently. Fearless Competitor is the blog of the company Find New Customers and we have lots of great content for you there, as well as services like Buyer Personas. To create great lead… Read More

A few Saturday facts about Jeff Ogden of Find New Customers


The weekend is here and we do post on Saturday (but not on Sunday), so we just want to share some facts you may not know about Jeff Ogden of Find New Customers, the nicest company in BtoB marketing on Earth. Jeff was born and raised in a small town in Southern Indiana named Madison.… Read More

Marketing without buyer personas is like taking a roadtrip without a map


Jeff Ogden of Find New Customers was trained in buyer personas by the Buyer Persona Institute, so when Moveo tweeted this comment about personas, it caught my eye. moveo3:06pm via Hootsuite @fearlesscomp Marketing without buyer personas is like taking a roadtrip without a map… Most businesses lack deep insights on why and how buyers buy… Read More

FIOS is still the very best internet connection


Jeff Ogden of Find New Customers recently tested internet speed using the popular tool, www,speedtest.net, which is the way he measured speed while hosting Marketing Made Simple TV. Results St. Petersburg, Florida (local cable company) Download speed: 5 Mbps Upload speed: 1 Mbps Contrast this to the same test on Long Island, NY. where we… Read More

A Fun Friday evening at Find New Customers


Jeff Ogden of Find New Customers is a divorced single man in St. Petersburg Florida, but I’ve been here long enough to have a really fun Friday evening planned; My Notre Dame buddy, Dr, David Tulsiak, is joining me at these two fun events tonight: Beers on the Pier– at the St. Petersburg Historical Society… Read More