Find New Customers, the nice demand generation company, looks better than ever!


My good friend Arthur Germain of Communication Strategy Group is one of the best in the country with words.  And he did lots of great work yesterday on the website of Find New Customers, the nicest company in B2B demand generation today, which is now based in the Sunshine State of Florida. Check out Find New… Read More

The Appalling State of Marketing in Florida


Asking «COMPANY_NAME» 5 direct marketing questions This blog has a new and beautiful template. What do you think of it? As an award-winning marketing expert, Jeff Ogden, President of Find New Customers, has been calling and visiting the websites of Tampa Bay area company.  Though there were a couple of marketing savvy company, like ConnectWise,… Read More

Case Studies – The Most Powerful Content Marketing buyer attraction


Case Studies on how your customers solve a serious problems using your company is the #1 most attractive pieces of content you can create, according to MarketingProfs.  Think about it.  It is a great story about an important business problem and how it was solved by your company. So how does your company go about… Read More

Step 4: Lead Scoring – What is it and what does it have to do with lead nurturing?


Let’s say you’ve done all the earlier marketing steps: You hired a pro and developed buyer personas. (If you did, you are ahead of 98% of companies out there today.) You created content marketing – ebooks, white papers, videos, case studies, etc. You bought marketing automation and set up lead nurturing First, let me ask… Read More

Marketing automation starves without a Content Marketing strategy


B2B Demand Generation | The Importance of Content Marketing Marketing Automation without great content is a like a Ferrari sitting in the garage. It has no fuel. If you’ve invested in Eloqua, Marketo, Silverpop, Pardot or the like, this post is for you. (Find New Customers is a Gold partner for Silverpop and closely aligned… Read More

5 Ways to Improve Your Landing Pages for Better Conversions


B2B Lead Generation | 5 Ways to Improve Your Landing Pages Great post at the Content Marketing Institute by Rachel Foster. I summarize Rachel’s post below, but you can read the full post at 5 Ways to Improve Your Landing Pages for Better Conversions. Her bio appears below. Thank you, Rachel. _______ As a content… Read More

Buying software is easy. Fixing Lead Generation is hard.


B2B Lead Generation | Buying stuff is easy – fixing problems is hard. If you want to make sales quota in 2012, get started today! Right now! Immediately! SaaS marketing automation products like Marketo, Hubspot, Eloqua and the like are very, very easy to buy. Give them a credit card, they give you a login.… Read More

Why’s B2B Marketing So Boring?


B2B Lead Generation | Why are you all so boring? Does everyone sound alike to you too? Name any product or service and then try to explain what makes one different from the other. Good luck. With the vast majority of companies unable to create quality sales leads for salespeople, it is a real problem.… Read More

Laugh and Learn with Find New Customers | Episode 41 – Old Spice Blend


Welcome to this week’s episode of our famed weekly show – Laugh and Learn with Find New Customers. This show runs every Friday at 11am ET. Before we talk about this week’s show, we urge you to check out last week’s show (click on those words). It was a classic and perfectly sums up the… Read More

What Sales Really Needs from Marketing


B2B Demand Generation | What Sales Really Needs Sales is generating over 1/2 of their own leads, as per the 2011 Lead Management Optimization study by CSO Insights. But salespeople are not good at this. And 4 out of 10 salespeople missed quota last year. Audio interview with Jim Dickie of CSO Insights http://player.wizzard.tv/player/o/i/x/131205721690/config/k-917fdd681fef7c9d/uuid/root/episode/k-33ebfdec079334ca.m4v Why… Read More