The Need to Focus on the Buyer


The world is changing fast.  New technology comes all the time.  For instance, smart robots and the new iPhone has a professional class camera. People are trying to grow their businesses and are looking for people to help them be successful.  Are your salespeople prepared for that? I’ve seen great articles by sales leaders like… Read More

How to Attract Prospective Buyers


B2B Lead Generation | How to Attract Prospective Buyers The President of Find New Customers shares a really brief Sllideshare presentation on Simple Ideas to Attract Buyers to your business – including a YouTube introduction. What do you think? We love comments and people who share. Jeff Ogden is President of the B2B lead generation… Read More

Why’s B2B Marketing So Boring?


B2B Lead Generation | Why are you all so boring? Does everyone sound alike to you too? Name any product or service and then try to explain what makes one different from the other. Good luck. With the vast majority of companies unable to create quality sales leads for salespeople, it is a real problem.… Read More

How to hire great employees – every time


New hires rarely work out (almost 1/2 fail within 18 months!) What are the chances the person you just hired will still be here in 18 months? Answer: Flip a coin. It’s sad how bad we’re doing. Is there a better way? News Release (WASHINGTON, D.C.) — According to a new study by Leadership IQ, 46%… Read More

Sunday Post: Why Hiring Managers Keep Blowing It


New hires rarely work out (almost 1/2 fail within 18 months!) What are the chances the person you just hired will be here in 18 months? Answer: Flip a coin. It’s sad how bad we’re doing. News Release (WASHINGTON, D.C.) — According to a new study by Leadership IQ, 46% of newly-hired employees will fail within… Read More

Why Leaders Don’t Learn from Success (via )


Loved this great insight on Sun Zsu’s ancient proverb “Your strength will eventually become your weakness.” Amen Sun! Sales Lead Generation: To Learn, You Need to Fail. Let’s Celebrate Failure! Love this article from Harvard Business Review on how businesses do not learn from success. They learn much more from failure. Read it at http://hbr.org/2011/04/why-leaders-dont-learn-from-success/ar/1 or… Read More

Live updates from the Aprimo Marketing Summit


Can’t be at the Aprimo Marketing Summit starting this Sunday? Not to worry. I’ll bring it to you. Daily blog posts from Florida. Lots of video clips. We’ll bring the highlights of the conference to you. Posted here and on our Facebook fan page. Just click the underlined words or the Facebook logo to “Like”… Read More

Aprimo Marketing Summit 2011 – Hope to See You There


Looking to Improve the Business in 2011? Discuss with your peers this month. My flight is booked and I’m raring to go. How about you? I also wish to share some exciting  news. My alma mater is the University of Notre Dame, from which I hold a degree in Marketing. The University contacted me yesterday… Read More

Why’s B2B Marketing So Boring?


B2B Lead Generation | Why are you all so boring? Does everyone sound alike to you too? Name any product or service and then try to explain what makes one different from the other. Good luck. With the vast majority of companies unable to create quality sales leads for salespeople, it is a real problem.… Read More

How to Engage Prospective Buyers


Summarized ideas from our interviews of top marketing experts. Enjoy! Jeff Ogden, the Fearless Competitor, is President of Fun and Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.” Find New Customers helps businesses develop and implement demand generation programs… Read More