The Power of Being Different


On this day, I want to share a key marketing idea. The Power of being Different. What makes you unique?  Take the iPhone.  It is not like other phones.  It revolutionized phones itself. REI closed and paid employees on Black Friday.  That is the most prosperous day of the year.  It was all over the… Read More

The Power of Being Different


On this day, I want to share a key marketing idea. What makes you unique and different? The Apple iPhone is unlike other phones.  Apple revolutionized the cell phone world. REI, the outdoor retailer closed on the biggest shopping day of the year, yet employees were paid.  They were all over the news. What do… Read More

Meet Your New Chief Marketing Officer, Jeff Ogden


Jeff Ogden, President of Find New Customers is an award-winning marketing expert (see this award which was given to me by @fionavesey and appeared in BrandQuarterly magazine, which she edits) Thank you, Fiona. I was once interested in finding a Chief Marketing Officer job, but not any more. I created a SlideShare presentation to find a job… Read More

Marketing Lessons from one of the Greatest Stories in Human History – Apollo 13


Jeff Ogden, the award-winning marketing expert and President of Find New Customers, the nicest company in BtoB marketing today, recently watched the great movie “Apollo 13” directed by Ron Howard, and there are three great lessons for business leaders and marketers in that movie. This Apollo flight took place in 1970, before most of you… Read More

How Jeff Ogden of Find New Customers got one of the nicest business cards in America


Jeff Ogden of Find New Customers (the broken video on Find New Customers is now fixed.  Check it out.) has a beautiful business card, which has impressed so many people, including Gary Bender of Vistage. It is a beautiful card with round corners and a quote from Seth Godin on a back of every card. A… Read More

Great News for companies in Tampa/St Petersburg, Florida – the BMA is coming


The Business Marketing Association is coming to Tampa Bay soon – within weeks. Please vote for Jeff Ogden of Find New Customers for the SLMA marketing award. You have to register for the Sales Lead Management Association, but it’s free and you vote for up to three, This is awesome news for companies in the Tampa/St.… Read More

The Problem with LinkedIn InMails – They Often Don’t Work


“Linkedin InMails come back undelivered WAY too often” says the marketing expert Jeff Ogden of Find New Customers, who’s won the SLMA award three years in a row, and is about to get a prestigious award later this month. I help people all the time – all day and all night  on LinkedIn, Twitter, you name… Read More

Jeff Ogden of Find New Customers is one of the best writers in America!


If everyone thinks Jeff Ogden of Find New Customers is a world-class writer, why does one part of one company say no? HubSpotVerified account‏@HubSpot @fearlesscomp Haha, true — and we’re glad to hear it! The world needs great writers. Write on! 🙂 Salesforce also says Jeff Ogden of Find New Customers is a great writer.… Read More

What makes Jeff Ogden a superb Chief Marketing Officer candidate?


Follow me on Twitter here I like to call resumes the “piss poor predictor of potential performance.”  Too many companies try to make decisions on resumes alone. As one who has personally made hiring mistakes from resumes alone (He had the perfect resume. I hired him and he was a dud.) I learned this lesson… Read More

Introducing the Business Marketing Association of Tampa Bay


There are tons of poor marketing companies in the Tampa Bay area today.  But there is hope for them coming soon. The Business Marketing Association is coming to Tampa soon and the leader/Chairperson of this important group is the award-winning marketing expert, Jeff Ogden, President of Find New Customers, the nicest company in BtoB marketing… Read More