Our Life in a Digital World


Seth Godin had a great post on the Art of Digital Marketing about the amazing things you can do with computers and artificial intelligence. I loved that article and hope you like it too.  It is also good for the world as IBM makes a donation to Seth’s charity. But he also shares that Marketing… Read More

The Power of Being Different


On this day, I want to share a key marketing idea. What makes you unique and different? The Apple iPhone is unlike other phones.  Apple revolutionized the cell phone world. REI, the outdoor retailer closed on the biggest shopping day of the year, yet employees were paid.  They were all over the news. What do… Read More

Jeff Ogden of Find New Customers is one of the Top 50 Marketing Thought Leaders over 50


Jeff Ogden of Find New Customers is an award-winning marketing expert who was recently named one of the Top 50 Marketing Thought Leaders over the age of 50 by Brand Quarterly magazine, which was all over Twitter by @fionavesey and @kenthuffman. Winning this award was a great honor and they gave me this cool image… Read More

The Problem with TV ads – They don’t tell you the real story


Jeff Ogden of Find New Customers, who’s an award-winning marketing expert, sees a lot of misleading TV commercials, but he also reads the Wall St. Journal on his iPad every morning, which gives me the real story behind each company on TV. Let me share with you what this businessman thinks are the three most misleading TV… Read More

Do I miss my ex-wife and kids? You bet I do.


Jeff Ogden of Find New Customers has a Volkswagon Passat that today looks better than ever, because I need a good and reliable car especially to execute our new partnership with Likeable Localin New York City. Fortunantly   that Passat has a kick-ass stereo , and I love music But when a song like Sister… Read More

The World-Class Network of Jeff Ogden of Find New Customers


One of the most important assets of anyone in marketing today is their network. And I’m proud of my network – for good reason. Please vote for Jeff Ogden of Find New Customers for the SLMA marketing award. You have to register for the Sales Lead Management Association, but it’s free and you vote for… Read More

What makes Jeff Ogden a superb Chief Marketing Officer candidate?


Follow me on Twitter here I like to call resumes the “piss poor predictor of potential performance.”  Too many companies try to make decisions on resumes alone. As one who has personally made hiring mistakes from resumes alone (He had the perfect resume. I hired him and he was a dud.) I learned this lesson… Read More

I’m sorry. but I don’t believe you. The Importance of Third Parties.


The problem of disbelief affects many companies.  Think of buying a new car.  Which of these would you trust? Your next door neighbor who owns the model. TV ads Car sales people I bet at least 9 out of 10 people would choose 1.  Yet companies rarely reach out to trusted third parties. That is… Read More

What Makes Jeff Ogden a Great Marketing Leadership Candidate?


Meet Your New Chief Marketing Officer – Jeff Ogden As the video says, there are plenty of good marketing candidates out there today for you to consider. Lots of them have worked for big companies. But there is one thing they don’t have that Jeff Ogden has, thanks to Marketing Made Simple TV – the… Read More

Why Find New Customers is the best name of any Marketing Agency


When you look at Marketing Agency names, you find a couple of common traits: Named after a dog species, like the nice folks at Bulldog Solutions Named after a person’s last name, like the company in Atlanta I once worked for – and will never work for again – for any amount of money.  I… Read More