Happy Birthday Mom, Good luck Irish and the hardest working man is still single


Jeff Ogden of Find New Customers in Tampa, Florida is celebrating his Mom’s birthday today.  Happy Birthday, Mom! We post every day, except Sunday. Marketing news of the day Pegasystems hires a Chief Marketing Officer Grant Johnson and issues a press release to announce it. That’s good for Pegasystems CEO Alan Trefler, but I believe… Read More

The World-Class Network of Jeff Ogden of Find New Customers


One of the most important assets of anyone in marketing today is their network. And I’m proud of my network – for good reason. Please vote for Jeff Ogden of Find New Customers for the SLMA marketing award. You have to register for the Sales Lead Management Association, but it’s free and you vote for… Read More

What makes Jeff Ogden a superb Chief Marketing Officer candidate?


Follow me on Twitter here I like to call resumes the “piss poor predictor of potential performance.”  Too many companies try to make decisions on resumes alone. As one who has personally made hiring mistakes from resumes alone (He had the perfect resume. I hired him and he was a dud.) I learned this lesson… Read More

Missing Link on too many Websites – Marketing exec!


In my job as President of Find New Customers, I visit a lot of company websites. One can learn quite a lot there. But one thing bothers me a lot.  It is 2014 and there is no excuse for not having a VP of Marketing or Chief Marketing Officer in your company.  Marketing is far… Read More

What Makes Jeff Ogden a Great Marketing Leadership Candidate?


Meet Your New Chief Marketing Officer – Jeff Ogden As the video says, there are plenty of good marketing candidates out there today for you to consider. Lots of them have worked for big companies. But there is one thing they don’t have that Jeff Ogden has, thanks to Marketing Made Simple TV – the… Read More

95% have bad marketing. What I’m finding at Companies in the Tampa/St. Petersburg areas


The Vast Majority of Companies in Tampa/St. Petersburg area are REALLY Bad at Marketing – but a couple of firms are really good at marketing. Who are these firms and what do these have in common? One was a law firm and the other was a software firm called ConnectWise. Both firms have a Chief… Read More

Very exciting times at Find New Customers


Holy crap! These are exciting times indeed at Find New Customers! Update: I had a terrible accident after this post was written, on April 1. I nearly died.  I missed working with the client and giving the keynote speech. I also moved to Florida. We have a wonderful new client who just signed a Statement… Read More

Jeff Ogden of Find New Customers is a 3 Time Winner of the prestigious SLMA marketing award


Jeff Ogden of Find New Customers is proud to be a three time winner of the prestigious SLMA marketing award, voted annually by peers and run by the Sales Lead Management Association. Why do marketing awards matter? As one top marketing expert once told me “You’re not an expert when you say you are. You’re… Read More

How, When and Where Buyers Want Content


B2B Lead Generation | Content Marketing Tips Content marketing is huge today. As my friend Paul Dunay said “Companies are in an arms-race around content.” And Inside the Mind of the B2B Buyer found “Companies look for content at EVERY stage of the buying process.” I’ve been on my soapbox, talking about the importance of… Read More