5 Tips for Developing Strong Buyer Personas


Buyer Personas are the foundation of great B2B marketing plain and simple and there was a big discussion on Linkedin about personas recently. Fearless Competitor is the blog of the company Find New Customers and we have lots of great content for you there, as well as services like Buyer Personas. To create great lead… Read More

A Must Visit Site for Companies in the Tampa/St. Peterburg areas


For companies in Western Florida, especially the Tampa/St. Petersburg areas, there’s a site you really need to visit and it is Find New Customers. If you are as tired of the Florida governors race as I am, do yourself a favor and see the new superb video you will find at Find New Customers. It… Read More

How to get Started with Marketing – Step 2 – Content Marketing


If you read the earlier post on the importance of understanding your buyers using buyer personas then you are well on your way to getting started with marketing. I’d also like to point out that the financial problems in the Wall St. Journal, like McDonalds, Wal-mart, and Cisco (bad numbers) point to need to develop better… Read More

“There’s no aspect of marketing that quality buyer personas cannot improve!”


That comment came from Adele Revella of the Buyer Persona Institute. Joe Pulizzi of the Content Marketing Institute said in his book Epic Content Marketing that “audience personas” are critical to content marketing (Chapter 10- The Audience Persona) Both Joe and Adele are right. To create great content, you MUST have a deep understanding of your… Read More

Why’s B2B Marketing So Boring?


B2B Lead Generation | Why are you all so boring? Does everyone sound alike to you too? Name any product or service and then try to explain what makes one different from the other. Good luck. With the vast majority of companies unable to create quality sales leads for salespeople, it is a real problem.… Read More

B2B Demand Generation expert Mac McIntosh – Interviewed by Find New Customers


Find New Customers is pleased to present our interview with one of the top experts in B2B demand generation today, Mac McIntosh. Mac is also publisher of Sales Lead Report® and B2BMarketing Technology Insights™ We’re deeply honored to interview this expert, who was recently voted #1 of the Sales Lead Management Association’s “Top 50” Thank… Read More

B2B Demand Generation expert Mac McIntosh – Interviewed by Find New Customers


Find New Customers is pleased to present our interview with one of the top experts in B2B demand generation today, Mac McIntosh. Mac is also publisher of Sales Lead Report® and B2BMarketing Technology Insights™ We’re deeply honored to interview this expert, who was recently voted #1 of the Sales Lead Management Association’s “Top 50” Thank… Read More

Bye, bye B2B Sales Lounge


Ever see a parking lot with weeds in cracks and looking like it’s been poorly maintained? That’s the B2B Sales Lounge today. We used to write the B2BSalesLounge for OneSource – publishing great insights from top sales experts. But a few months ago the client pulled the plug – telling me they had a plan… Read More

The Phases of a Customer Relationship


Lead Generation Companies | The Phases of a Customer Relationship Jay Baer of Convince and Convert has a nice way of categorizing relationships with customers, which I share with you. Nothing (Does not know who you are) Awareness (Knows you but does not buy from you.) No Action (Buys but not from you) Single Action… Read More

Harness it in YOUR business – the power of B2B demand generation


B2B Demand Generation | Many need our free B2B lead generation content. That’s right. It’s all FREE! Need to learn B2B lead nurturing? Download our totally free and no registration needed cheat sheet, 7 Keys to Successful Lead Nurturing. I was speaking with a good friend at a content marketing company in Boston. They’re very… Read More