The Power of Being Different


On this day, I want to share a key marketing idea. The Power of being Different. What makes you unique?  Take the iPhone.  It is not like other phones.  It revolutionized phones itself. REI closed and paid employees on Black Friday.  That is the most prosperous day of the year.  It was all over the… Read More

Content Marketing = Sales $, otherwise, Don’t Do It


The award-winning marketing expert, Jeff Ogden of Find New Customers finds a lot of marketing content on BtoB sellers websites. Some of it is pretty good. Some of it is atrocious. But most of it, I think, misses the mark of delivering revenue because of five key flaws: They lack deep buyer personas They’ve not mapped buyer… Read More

There’s a Better Way to do Demand Generation – SCORE!


Instead of hiring a “demand generation manager” for your company by looking through resumes, hire Find New Customers to deploy our SCORE demand generation program, which only takes 6 months to complete. Simple, Clear, Optimal Revenue Enhancement, SCORE is a 3 phase proven methodology based on industry best practices.   One example is buyer personas.… Read More

10 Great Marketing Tips from Find New Customers


Here are 10 #Marketing Tips I presented to a 100 employee Saas software company in Cambridge, MA recently.  They loved these tips and for good reason. These tips come from the award-winning marketing expert, Jeff Ogden  President of Find New Customers, who has never once sued a client.  (Others have – like his former employer.)… Read More

5 Marketing Lessons Learned from marketing Find New Customers


Marketing the new Florida-based company Find New Customers has been an interesting experience and I’ve learned a lot that i wish to share with you. By the way, I came up with this campaign as I was badly hurt and in the hospital. As a top lead generation company, we should be able to do… Read More

How to Write a Highly Effective Subject Line


B2B Demand Generation | Crafting Email Subject Lines that Work By Jill Konrath (We’re honored to share this great article by Jill. We especially like her advice to avoid company and product info, use a referral and mention a trigger event. All sage advice. And since the main tool for lead nurturing is email, this… Read More

Panel Discussion: B2B Content Marketing for Marketing Automation


B2B Demand Generation | Content Marketing for Marketing Automation Join me on this webinar at 8am ET tomorrow. The link to sign up is below. I’m the first to admit I get WAY too many webinar invitations. I ignore 98% of them at least. But when three good friends and people you respect host a… Read More

Panel Discussion: B2B Content Marketing for Marketing Automation


B2B Demand Generation | Content Marketing for Marketing Automation I’m the first to admit I get WAY too many webinar invitations. I ignore 95% of them at least. But when three good friends and people you respect have a webinar, I take notice. I’m signed up and I hope you will join me. Why is… Read More

What 5 IT buyers would do if they were the CMO at a Technology Company by Kenny Madden & 5 Technology buyers


B2B Demand Generation | What would you do if you were named Chief Marketing Officer? Find New Customers is pleased to present this guest post by Kenny Madden of Spiceworks.  I really like it because he asks actual buyers what they would do if they were Chief Marketing Officer.The comments here should ring true to… Read More

The Problem with Reliance on Junior Marketing Folks


B2B demand generation | The problem with junior marketing members Had an interesting chat with Todd Lebo, Senior Director of Content & Business Development at MECLABS Primary Research. He observed one of the most common mistakes made by B2B companies – a false reliance on junior marketing team members. That rang true. I’ve observed the… Read More