Here’s Why Dumping Ron and iOptimize Marketing was the right idea


Jeff Ogden, President of Find New Customers, the nicest company in BtoB marketing, once worked for Greenlight Digital in London for a very short period of time. After leaving Greenlight, I partnered with the man  they foolishly invited to replace me and formed our first company, iOptimize Marketing, focused on the hospitality industry. We built… Read More

Advice for Job-Seekers – Go Beyond the Resume!


Life used to be a lot simpler if you were looking for a job.  Just go to LinkedIn, apply for a job and your phone would ring to schedule an interview. Not anymore.  Companies are flooded with resumes and are looking for any excuse to throw some away – including yours and mine.  Despite the… Read More

Passion for Hire – the Biggest Mistake Companies do in Hiring


“Brands don’t build themselves. It takes people.” from Brainfluence Branding by Roger Dooley, a book on engaging consumers of your products based on science. (I’ll post a book review soon too.) Roger cites a bo0k by Kate Newlin, and her book Passion Brands, Why Some Brands are Just Gotta Have, Drive All Night For. and… Read More