3 Tips for expanding to/from the USA

(Updated version of an earlier post.) In the economic downturn, many companies look longingly at the Far East, Europe, South America, etc. for expansion. They think they may find new sources of revenue and balance out the ups and downs of single countries. Having once lead sales and marketing for a UK search marketing firm… Read More

The Four Fundamentals of Successful Asia Pacific Market Entry — a guest post

After 20 years of bringing American entrepreneurial IT companies to markets across Asia Pacific, I have learned that there are four crucial elements to successful Asia market entry. They are: Market, Offering, Strategy and Team. The answers to the critical questions for each element will vary across the extremely diverse nations of Asia Pacific including… Read More