5 Tips for Developing Strong Buyer Personas


Buyer Personas are the foundation of great B2B marketing plain and simple and there was a big discussion on Linkedin about personas recently. Fearless Competitor is the blog of the company Find New Customers and we have lots of great content for you there, as well as services like Buyer Personas. To create great lead… Read More

Top 5 Reasons Why Lead Nurturing Matters for Marketing – Guest Post


Lead nurturing is the practice of building relationships to guide future customers through the sales funnel. The award-winning marketing expert and President of Find New Customers knows a lot about lead nurturing, and we offer a great free guide called 7 Keys to Lead Nurturing Success which you can download. Guest post by SalesFusion  with Resource… Read More

Content Marketing = Sales $, otherwise, Don’t Do It


The award-winning marketing expert, Jeff Ogden of Find New Customers finds a lot of marketing content on BtoB sellers websites. Some of it is pretty good. Some of it is atrocious. But most of it, I think, misses the mark of delivering revenue because of five key flaws: They lack deep buyer personas They’ve not mapped buyer… Read More

Happy Birthday Mom, Good luck Irish and the hardest working man is still single


Jeff Ogden of Find New Customers in Tampa, Florida is celebrating his Mom’s birthday today.  Happy Birthday, Mom! We post every day, except Sunday. Marketing news of the day Pegasystems hires a Chief Marketing Officer Grant Johnson and issues a press release to announce it. That’s good for Pegasystems CEO Alan Trefler, but I believe… Read More

Great News for companies in Tampa/St Petersburg, Florida – the BMA is coming


The Business Marketing Association is coming to Tampa Bay soon – within weeks. Please vote for Jeff Ogden of Find New Customers for the SLMA marketing award. You have to register for the Sales Lead Management Association, but it’s free and you vote for up to three, This is awesome news for companies in the Tampa/St.… Read More

One Company I Never Want to Hear from Again Ever


Jeff Ogden of Find New Customers, who’s an award-winning marketing expert who has won the SLMA marketing award three years in a row, soon to be four. Please vote for Jeff Ogden of Find New Customers for the 2014 SLMA marketing award. You have to register for the Sales Lead Management Association, but it’s free and… Read More

Jeff Ogden of Find New Customers is proud to be a nominee for SLMA Marketing Award


Jeff Ogden nominated for the 2014 SLMA Marketing Award Jeff Ogden of Find New Customers is proud to be nominated for the prestigious SLMA marketing award, which he also won the last three years in a row, Marketing awards are very important to me and another marketing award is coming later this month. Please vote… Read More

The Time I was a Featured Guest on Hubspot TV


Jeff Ogden of Find New Customers was once a featured marketing expert on Hubspot TV with Karen Rubin and Mike Volpe. You can follow both of these Hubspot employees on Twitter or Jeff Ogden of Find New Customers too. In fact, our Twitter ID’s are on our name cards in front of us. That was… Read More

Sorry Toto. We’re not in NYC any more.


Find New Customers is in Tampa/St Petersburg and  not Long Island, NY This blog is more popular than it has ever been. Thank you so much! I still get lots of emails from my former life in Long Island, NY.  But Find New Customers is now in Tampa/St. Peterburg, Florida and is no longer in… Read More