Content Marketing = Sales $, otherwise, Don’t Do It


The award-winning marketing expert, Jeff Ogden of Find New Customers finds a lot of marketing content on BtoB sellers websites. Some of it is pretty good. Some of it is atrocious. But most of it, I think, misses the mark of delivering revenue because of five key flaws: They lack deep buyer personas They’ve not mapped buyer… Read More

Great News for companies in Tampa/St Petersburg, Florida – the BMA is coming


The Business Marketing Association is coming to Tampa Bay soon – within weeks. Please vote for Jeff Ogden of Find New Customers for the SLMA marketing award. You have to register for the Sales Lead Management Association, but it’s free and you vote for up to three, This is awesome news for companies in the Tampa/St.… Read More

One Company I Never Want to Hear from Again Ever


Jeff Ogden of Find New Customers, who’s an award-winning marketing expert who has won the SLMA marketing award three years in a row, soon to be four. Please vote for Jeff Ogden of Find New Customers for the 2014 SLMA marketing award. You have to register for the Sales Lead Management Association, but it’s free and… Read More

Jeff Ogden of Find New Customers is proud to be a nominee for SLMA Marketing Award


Jeff Ogden nominated for the 2014 SLMA Marketing Award Jeff Ogden of Find New Customers is proud to be nominated for the prestigious SLMA marketing award, which he also won the last three years in a row, Marketing awards are very important to me and another marketing award is coming later this month. Please vote… Read More

Sorry Toto. We’re not in NYC any more.


Find New Customers is in Tampa/St Petersburg and  not Long Island, NY This blog is more popular than it has ever been. Thank you so much! I still get lots of emails from my former life in Long Island, NY.  But Find New Customers is now in Tampa/St. Peterburg, Florida and is no longer in… Read More

A Must Visit Site for Companies in the Tampa/St. Peterburg areas


For companies in Western Florida, especially the Tampa/St. Petersburg areas, there’s a site you really need to visit and it is Find New Customers. If you are as tired of the Florida governors race as I am, do yourself a favor and see the new superb video you will find at Find New Customers. It… Read More

Check out Resources at Find New Customers for great free B2B marketing content


Find New Customers looks better than ever, thanks to my good friend Arthur Germain of Communication Strategy Group, who did tons of work to improve it. Thanks Arthur! Arthur also simplified the website and we reorganized the Resources tab to make our great content on BtoB marketing easy to find – for you. You can… Read More

My Team is Behind on our Numbers. We are struggling to catch up.


Those words came from a sales representative  in the Boston area yesterday.  I felt sorry for this sales guy. In my mind, companies struggling to make their numbers on the last few days of Q3, like this company, have a failure in marketing. Marketing is a business investment that takes time to pay off.  For… Read More

The Business Marketing Association is coming to Tampa Bay, led by Jeff Ogden


The Business Marketing Association will soon be opening a Chapter in Tampa Bay, Florida.  This represents the first BMA chapter in Florida. And I just got a call from the Tampa Business Journal and they want to learn more about the BMA and we just purchased this domain for the Tampa Bay Chapter http://www.bmatpa.org  TPA… Read More