Here’s Why Dumping Ron and iOptimize Marketing was the right idea


Jeff Ogden, President of Find New Customers, the nicest company in BtoB marketing, once worked for Greenlight Digital in London for a very short period of time. After leaving Greenlight, I partnered with the man  they foolishly invited to replace me and formed our first company, iOptimize Marketing, focused on the hospitality industry. We built… Read More

Great News for companies in Tampa/St Petersburg, Florida – the BMA is coming


The Business Marketing Association is coming to Tampa Bay soon – within weeks. Please vote for Jeff Ogden of Find New Customers for the SLMA marketing award. You have to register for the Sales Lead Management Association, but it’s free and you vote for up to three, This is awesome news for companies in the Tampa/St.… Read More

My Team is Behind on our Numbers. We are struggling to catch up.


Those words came from a sales representative  in the Boston area yesterday.  I felt sorry for this sales guy. In my mind, companies struggling to make their numbers on the last few days of Q3, like this company, have a failure in marketing. Marketing is a business investment that takes time to pay off.  For… Read More

The Business Marketing Association is coming to Tampa Bay, led by Jeff Ogden


The Business Marketing Association will soon be opening a Chapter in Tampa Bay, Florida.  This represents the first BMA chapter in Florida. And I just got a call from the Tampa Business Journal and they want to learn more about the BMA and we just purchased this domain for the Tampa Bay Chapter http://www.bmatpa.org  TPA… Read More

Jeff Ogden of Find New Customers forming the Tampa Chapter of Business Marketing Association


The Business Marketing Association is finally landing in Tampa Bay, led by the award-winning marketing expert Jeff Ogden of Find New Customers.  I need board members. Watch “What can the BMA do for you?” on YouTube. The BMA is the largest organization based in the USA focused strictly on businesses who sell to other business and… Read More

Step 3: What you do when a visitor to your website is NOT ready to buy?


The answer: Lead Nurturing. Hey Tampa/St. Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! Set your FREE meeting with this award-winning marketing expert today at http://www.findnewcustomers.com. The definition of lead nurturing is sharing information of value to your prospective buyer, so that you earn his or her trust… Read More

95% have bad marketing. What I’m finding at Companies in the Tampa/St. Petersburg areas


The Vast Majority of Companies in Tampa/St. Petersburg area are REALLY Bad at Marketing – but a couple of firms are really good at marketing. Who are these firms and what do these have in common? One was a law firm and the other was a software firm called ConnectWise. Both firms have a Chief… Read More

Very exciting times at Find New Customers


Holy crap! These are exciting times indeed at Find New Customers! Update: I had a terrible accident after this post was written, on April 1. I nearly died.  I missed working with the client and giving the keynote speech. I also moved to Florida. We have a wonderful new client who just signed a Statement… Read More

My BIG Keynote Speech on Marketing at Foxwoods next month


I was hired to deliver a keynote speech on Marketing at a big company event next month.at Foxwoods Resort and Casino. This is going to be so much fun! They hired the award-winning marketing expert Jeff Ogden to educate their franchisees on marketing, including how to move into new industries and how to find, hire… Read More