Great News for companies in Tampa/St Petersburg, Florida – the BMA is coming

The Business Marketing Association is coming to Tampa Bay soon – within weeks. Please vote for Jeff Ogden of Find New Customers for the SLMA marketing award. You have to register for the Sales Lead Management Association, but it’s free and you vote for up to three, This is awesome news for companies in the Tampa/St.… Read More

What makes Jeff Ogden a superb Chief Marketing Officer candidate?

Follow me on Twitter here I like to call resumes the “piss poor predictor of potential performance.”  Too many companies try to make decisions on resumes alone. As one who has personally made hiring mistakes from resumes alone (He had the perfect resume. I hired him and he was a dud.) I learned this lesson… Read More

The Importance of Marketing Awards for a B2B Demand Generation Agency

We recently published Florida gets its own BtoB demand generation agency – Find New Customers Jeff Ogden, President of Find New Customers has won many marketing awards.  But if you own a company in the Southeast and you need help with sales and marketing, why do awards matter to you? I think the importance is simple.… Read More

12 Marketing-Takeways from the B2B Marketing Manifesto

B2B Demand Generation | 12 Marketing Take-Aways One of our favorite content marketing firms is Velocity Partners in London, creators of a 42 page “rant” called the B2B Marketing Manifesto. Doug Kessler, an American living over there, recently participated in a webinar with Bob Apollo, Inflexion-Point Strategy Partners and John Sweeney of DemandGen in which… Read More

5 Ways to Improve Your Landing Pages for Better Conversions

B2B Lead Generation | 5 Ways to Improve Your Landing Pages Great post at the Content Marketing Institute by Rachel Foster. I summarize Rachel’s post below, but you can read the full post at 5 Ways to Improve Your Landing Pages for Better Conversions. Her bio appears below. Thank you, Rachel. _______ As a content… Read More

2 Take-Aways from a MarketingSherpa Case Study

B2B Lead Generation | Lessons from a MarketingSherpa case study We wish to share our thoughts on this MarketingSherpa case study, because we believe they missed one very important take-away. Centerbeam, a company that delivers technology infrastructure support for mid-sizedbusinesses, was the subject of a case study by MarketingSherpa recently. You can read the case… Read More

3 Reasons Qlikview is killing Microstrategy

B2B Demand Generation | Why an upstart is killing the incumbent I recently met with Microstrategy and their marketing leadership expressed concerns about a new competitor, Qlikview. I thought it might be helpful if I analyzed the justification for their concerns. Microstrategy is a big, established player in business intelligence, but lately a company called… Read More

Stop Marketing in the Dark – sponsored by Act-On Software

B2B Demand Generation | Stop Marketing in the Dark Act-On Software hosted a webinar entitled “Stop Marketing in the Dark.” The featured speaker was Jeff Ogden, President of the B2B Lead Generation company, Find New Customers. (@fearlesscomp) To learn about Jeff, please visit Who is the Fearless Competitor? If you missed the live broadcast, Find… Read More

Doctor, Heal Thyself! Why companies are unable to diagnose their own demand generation challenges

B2B Demand Generation | Why Outside Experts are Needed Companies lack the ability to diagnose their own B2B lead generation shortcomings and challenges. That is clear. From a post by Howard Sewell of Spear Marketing Group – talking about a new client: You can read the full post at Segmentation, Social Media Drive Lead Nurturing… Read More