Great News for companies in Tampa/St Petersburg, Florida – the BMA is coming

The Business Marketing Association is coming to Tampa Bay soon – within weeks. Please vote for Jeff Ogden of Find New Customers for the SLMA marketing award. You have to register for the Sales Lead Management Association, but it’s free and you vote for up to three, This is awesome news for companies in the Tampa/St.… Read More

What makes Jeff Ogden a superb Chief Marketing Officer candidate?

Follow me on Twitter here I like to call resumes the “piss poor predictor of potential performance.”  Too many companies try to make decisions on resumes alone. As one who has personally made hiring mistakes from resumes alone (He had the perfect resume. I hired him and he was a dud.) I learned this lesson… Read More

Good stuff happening at Find New Customers!

Bringing the Business Marketing Association to its first Florida chapter, in Tampa, Florida. This is BIG news for Tampa.  In fact, I recently got a call from Tampa Bay Business Journal, who’s interested in writing and publishing this story. The Tampa area is filled with lousy marketers and a small number of very savvy ones.… Read More

12 Marketing-Takeways from the B2B Marketing Manifesto

B2B Demand Generation | 12 Marketing Take-Aways One of our favorite content marketing firms is Velocity Partners in London, creators of a 42 page “rant” called the B2B Marketing Manifesto. Doug Kessler, an American living over there, recently participated in a webinar with Bob Apollo, Inflexion-Point Strategy Partners and John Sweeney of DemandGen in which… Read More

Buying software is easy. Fixing Lead Generation is hard.

B2B Lead Generation | Buying stuff is easy – fixing problems is hard. If you want to make sales quota in 2012, get started today! Right now! Immediately! SaaS marketing automation products like Marketo, Hubspot, Eloqua and the like are very, very easy to buy. Give them a credit card, they give you a login.… Read More

2 Take-Aways from a MarketingSherpa Case Study

B2B Lead Generation | Lessons from a MarketingSherpa case study We wish to share our thoughts on this MarketingSherpa case study, because we believe they missed one very important take-away. Centerbeam, a company that delivers technology infrastructure support for mid-sizedbusinesses, was the subject of a case study by MarketingSherpa recently. You can read the case… Read More

How, When and Where Buyers Want Content

B2B Lead Generation | Content Marketing Tips Content marketing is huge today. As my friend Paul Dunay said “Companies are in an arms-race around content.” And Inside the Mind of the B2B Buyer found “Companies look for content at EVERY stage of the buying process.” I’ve been on my soapbox, talking about the importance of… Read More

We’re a small company. We can’t afford B2B demand generation

B2B Demand Generation | Limited Budgets Some companies lack resources to do a soup to nuts program like those offered by Find New Customers. For instance, our Full Demand Generation Program takes 6-8 months and costs many tens of thousands of dollars. But many companies are just getting started in B2B demand generation. They need… Read More

Panel Discussion: B2B Content Marketing for Marketing Automation

B2B Demand Generation | Content Marketing for Marketing Automation Join me on this webinar at 8am ET tomorrow. The link to sign up is below. I’m the first to admit I get WAY too many webinar invitations. I ignore 98% of them at least. But when three good friends and people you respect host a… Read More

Doctor, Heal Thyself! Why companies are unable to diagnose their own demand generation challenges

B2B Demand Generation | Why Outside Experts are Needed Companies lack the ability to diagnose their own B2B lead generation shortcomings and challenges. That is clear. From a post by Howard Sewell of Spear Marketing Group – talking about a new client: You can read the full post at Segmentation, Social Media Drive Lead Nurturing… Read More