The Secret to Effective Voice Mail Messages—with Kelley Robertson


B2B Demand Generation | Leaving Effective Voice-mail Messages Good B2B demand generation relies on the phone. Emails are not two-way, so the phone plays a critical role in uncovering buyer needs and preferences. This means they leave lots and lots of voice mail messages. Improving the effectiveness of those messages would help a lot. So… Read More

Use Marketing to Build Your Business for Less


B2B Demand Generation | Driving Leads for Less Want to truly understand the values of the lead generation company Find New Customers? Then watch last Friday’s Laugh and Learn show! Our Lead Nurturing and Scoring Service goes up from $24,995 to $29,995 on September 1, so book today! We recently had a guest post here… Read More

3 Reasons You Should Outsource Lead Nurturing and Scoring


 B2B Demand Generation | Lead Nurturing and Scoring One of the top experts in B2B demand generation, Brian Carroll, once said to me “If you look at a company’s website and you are unable to find good buyer-focused lead nurturing content, they are not doing lead nurturing.” Good point, Brian, and I find a lot… Read More

The Awesome Power of Story


B2B Demand Generation | The Awesome Power of Story Smart marketers everywhere are starting to realize the awesome power of great story-telling. Stories are one of the best ways to gain rapt attention. Why is 60 Minutes so popular? They talk about stories. Why is Breaking Bad considered to be the best show on television?… Read More

Do Car Commercials on TV Sell Any Cars?


Am I the only one asking this question? Better yet, why do companies continue to throw money away on TV advertising? After all, there’s commercial after commercial on TV touting the latest offer – the newest features – or the sportiness. They drone on and one endlessly, until they all blend together. Undoubtedly, car companies… Read More

B2B Demand Generation expert Mac McIntosh – Interviewed by Find New Customers


Find New Customers is pleased to present our interview with one of the top experts in B2B demand generation today, Mac McIntosh. Mac is also publisher of Sales Lead Report® and B2BMarketing Technology Insights™ We’re deeply honored to interview this expert, who was recently voted #1 of the Sales Lead Management Association’s “Top 50” Thank… Read More

B2B Demand Generation expert Mac McIntosh – Interviewed by Find New Customers


Find New Customers is pleased to present our interview with one of the top experts in B2B demand generation today, Mac McIntosh. Mac is also publisher of Sales Lead Report® and B2BMarketing Technology Insights™ We’re deeply honored to interview this expert, who was recently voted #1 of the Sales Lead Management Association’s “Top 50” Thank… Read More

What Sales Really Needs from Marketing


B2B Demand Generation | What Sales Really Needs Sales is generating over 1/2 of their own leads, as per the 2011 Lead Management Optimization study by CSO Insights. But salespeople are not good at this. And 4 out of 10 salespeople missed quota last year. Audio interview with Jim Dickie of CSO Insights http://player.wizzard.tv/player/o/i/x/131205721690/config/k-917fdd681fef7c9d/uuid/root/episode/k-33ebfdec079334ca.m4v Why… Read More

CAPTCHA Can Kill Your Conversion Rate


B2B Lead Generation | Kill the CAPTCHA Want better results and less abandoning of your website forms? Lose the CAPTCHA… Christian Holst wrote this post and I thank him for it. You are read the original at CAPTCHA Can Kill Your Conversion Rate. I HATE CAPTCHA. I’ve many times typed it over and over before… Read More

Find New Customers releases “7 Keys to Successful B2B Marketing”


B2B Lead Generation | 7 Keys to B2B Marketing Success “Your customers are frazzled – crazy-busy. They’re in endless meetings. Their To-Do Lists are overflowing.” Jill Konrath, SNAP Selling With prospective buyers busier than ever, as Jill says, complex marketing messages no longer are effective. People simply lack the time to read your lengthy content.… Read More