The Best White Paper on B2B Demand Generation Ever Written!


How to Find New Customers is the best white paper on BtoB demand generation ever written, and that is the truth. I wrote this a long time ago, and my web site is no longer active.  Sorry. One of the best ways to get more viewers to your LinkedIn profile is by adding a View My… Read More

Top 5 Reasons Why Lead Nurturing Matters for Marketing – Guest Post


Lead nurturing is the practice of building relationships to guide future customers through the sales funnel. The award-winning marketing expert and President of Find New Customers knows a lot about lead nurturing, and we offer a great free guide called 7 Keys to Lead Nurturing Success which you can download. Guest post by SalesFusion  with Resource… Read More

Content Marketing = Sales $, otherwise, Don’t Do It


The award-winning marketing expert, Jeff Ogden of Find New Customers finds a lot of marketing content on BtoB sellers websites. Some of it is pretty good. Some of it is atrocious. But most of it, I think, misses the mark of delivering revenue because of five key flaws: They lack deep buyer personas They’ve not mapped buyer… Read More

Great News for companies in Tampa/St Petersburg, Florida – the BMA is coming


The Business Marketing Association is coming to Tampa Bay soon – within weeks. Please vote for Jeff Ogden of Find New Customers for the SLMA marketing award. You have to register for the Sales Lead Management Association, but it’s free and you vote for up to three, This is awesome news for companies in the Tampa/St.… Read More

There’s a Better Way to do Demand Generation – SCORE!


Instead of hiring a “demand generation manager” for your company by looking through resumes, hire Find New Customers to deploy our SCORE demand generation program, which only takes 6 months to complete. Simple, Clear, Optimal Revenue Enhancement, SCORE is a 3 phase proven methodology based on industry best practices.   One example is buyer personas.… Read More

Missing Link on too many Websites – Marketing exec!


In my job as President of Find New Customers, I visit a lot of company websites. One can learn quite a lot there. But one thing bothers me a lot.  It is 2014 and there is no excuse for not having a VP of Marketing or Chief Marketing Officer in your company.  Marketing is far… Read More

My Team is Behind on our Numbers. We are struggling to catch up.


Those words came from a sales representative  in the Boston area yesterday.  I felt sorry for this sales guy. In my mind, companies struggling to make their numbers on the last few days of Q3, like this company, have a failure in marketing. Marketing is a business investment that takes time to pay off.  For… Read More

Why Marketing Automation Software is like a set of nice golf clubs


Find New Customers has had many clients who have purchased marketing automation such as Marketo and Act-On Software, but they are using it mainly for email marketing. Expensive software only used for email marketing! This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor – President of Find New Customers. You… Read More