The Top Marketing Priority of 2016 – Know Customers


Why customer insights matter most. Read More

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5 Tips for Developing Strong Buyer Personas


Buyer Personas are the foundation of great B2B marketing plain and simple and there was a big discussion on Linkedin about personas recently. Fearless Competitor is the blog of the company Find New Customers and we have lots of great content for you there, as well as services like Buyer Personas. To create great lead… Read More

Top 5 Reasons Why Lead Nurturing Matters for Marketing – Guest Post


Lead nurturing is the practice of building relationships to guide future customers through the sales funnel. The award-winning marketing expert and President of Find New Customers knows a lot about lead nurturing, and we offer a great free guide called 7 Keys to Lead Nurturing Success which you can download. Guest post by SalesFusion  with Resource… Read More

Content Marketing = Sales $, otherwise, Don’t Do It


The award-winning marketing expert, Jeff Ogden of Find New Customers finds a lot of marketing content on BtoB sellers websites. Some of it is pretty good. Some of it is atrocious. But most of it, I think, misses the mark of delivering revenue because of five key flaws: They lack deep buyer personas They’ve not mapped buyer… Read More

Great News for companies in Tampa/St Petersburg, Florida – the BMA is coming


The Business Marketing Association is coming to Tampa Bay soon – within weeks. Please vote for Jeff Ogden of Find New Customers for the SLMA marketing award. You have to register for the Sales Lead Management Association, but it’s free and you vote for up to three, This is awesome news for companies in the Tampa/St.… Read More

The Critical Importance of Marketing Specialization


Why everyone needs to have a specialty, like mine in Marketing The award-winning marketing expert Jeff Ogden is 100% focused on marketing. You should specialize in something too. This story explains why. Recently Jeff Ogden of Find New Customers added a post to LinkedIn and there was a minor typo in my post.  I didn’t… Read More

The Problem with LinkedIn InMails – They Often Don’t Work


“Linkedin InMails come back undelivered WAY too often” says the marketing expert Jeff Ogden of Find New Customers, who’s won the SLMA award three years in a row, and is about to get a prestigious award later this month. I help people all the time – all day and all night  on LinkedIn, Twitter, you name… Read More

The Time I was a Featured Guest on Hubspot TV


Jeff Ogden of Find New Customers was once a featured marketing expert on Hubspot TV with Karen Rubin and Mike Volpe. You can follow both of these Hubspot employees on Twitter or Jeff Ogden of Find New Customers too. In fact, our Twitter ID’s are on our name cards in front of us. That was… Read More

What makes Jeff Ogden a superb Chief Marketing Officer candidate?


Follow me on Twitter here I like to call resumes the “piss poor predictor of potential performance.”  Too many companies try to make decisions on resumes alone. As one who has personally made hiring mistakes from resumes alone (He had the perfect resume. I hired him and he was a dud.) I learned this lesson… Read More

There’s a Better Way to do Demand Generation – SCORE!


Instead of hiring a “demand generation manager” for your company by looking through resumes, hire Find New Customers to deploy our SCORE demand generation program, which only takes 6 months to complete. Simple, Clear, Optimal Revenue Enhancement, SCORE is a 3 phase proven methodology based on industry best practices.   One example is buyer personas.… Read More