Content Marketing = Sales $, otherwise, Don’t Do It


The award-winning marketing expert, Jeff Ogden of Find New Customers finds a lot of marketing content on BtoB sellers websites. Some of it is pretty good. Some of it is atrocious. But most of it, I think, misses the mark of delivering revenue because of five key flaws: They lack deep buyer personas They’ve not mapped buyer… Read More

Jeff Ogden of Find New Customers is one of the best writers in America!


If everyone thinks Jeff Ogden of Find New Customers is a world-class writer, why does one part of one company say no? HubSpotVerified account‏@HubSpot @fearlesscomp Haha, true — and we’re glad to hear it! The world needs great writers. Write on! 🙂 Salesforce also says Jeff Ogden of Find New Customers is a great writer.… Read More

The Importance of Attitude – great article at Salesforce.com or Find New Customers


The Importance of Attitude is a great article that published on the Salesforce.com blog yesterday. You can read it there or at Find New Customers. It got many rave reviews, including the Marketing leader, Sophia Wong (@sophiawong on Twitter) at Mintigo. a client of Find New Customers, and my girlfriend too, who also raved about… Read More

Great work with Find New Customers client Mintigo yesterday


Happy clients are the key to a growing business Yesterday, I was working with their content marketing expert, Sophia Wong.  I told Sophia about the Salesforce.com blog post publishing on October 20th called “The Importance of Attitude.”.  She asked me to send her a draft and I did. She said she loved it and I… Read More

The Awesome Show – Marketing Made Simple TV


Marketing Made Simple TV was a terrific show. It took all the lessons learned from hosting Act-On Software‘s prior show, Mad Marketing TV. But we made the new show better and better: Better graphics (Watchitoo’s new release helped a lot) Bigger guests (Much, much bigger, like Guy Kawasaki and Daniel Pink) Wider distribution The show… Read More

The Appalling State of Marketing in Florida


Asking «COMPANY_NAME» 5 direct marketing questions This blog has a new and beautiful template. What do you think of it? As an award-winning marketing expert, Jeff Ogden, President of Find New Customers, has been calling and visiting the websites of Tampa Bay area company.  Though there were a couple of marketing savvy company, like ConnectWise,… Read More

When it comes to marketing, sometimes less is more


I’m a big fan of Copyblogger.com What Brian Clark and his team does is pure art. They use an economy of words and engage the reader with very simple messages. We as marketers can learn from this. Here are four key marketing lessons we all can embrace. Simplify your messages Use few words and make… Read More

“There’s no aspect of marketing that quality buyer personas cannot improve!”


That comment came from Adele Revella of the Buyer Persona Institute. Joe Pulizzi of the Content Marketing Institute said in his book Epic Content Marketing that “audience personas” are critical to content marketing (Chapter 10- The Audience Persona) Both Joe and Adele are right. To create great content, you MUST have a deep understanding of your… Read More

Laugh and Learn with Find New Customers | Episode 51 – The Beard


In his weekly B2B marketing show, Jeff Ogden, President of the B2B lead generation company, Find New Customers (http://www.findnewcustomers.com) shares a key marketing take-away using wit and humor. In this episode entitled “The Beard”, he explains how marketers can can use the element of surprise to engage in a noisy world. Jeff Ogden (@fearlesscomp) is… Read More

Laugh and Learn with Find New Customers | Episode 50 – Let Your Freak Flag Fly


In his weekly B2B marketing show, Jeff Ogden, President of the B2B lead generation company, Find New Customers (http://www.findnewcustomers.com) shares a key marketing take-away using wit and humor. In this episode, he explains how marketers need to relax and have fun. “Let Your Freak Flag Fly.” Jeff Ogden (@fearlesscomp) is the President of the B2B lead… Read More