5 Tips for Developing Strong Buyer Personas


Buyer Personas are the foundation of great B2B marketing plain and simple and there was a big discussion on Linkedin about personas recently. Fearless Competitor is the blog of the company Find New Customers and we have lots of great content for you there, as well as services like Buyer Personas. To create great lead… Read More

Great work with Find New Customers client Mintigo yesterday


Happy clients are the key to a growing business Yesterday, I was working with their content marketing expert, Sophia Wong.  I told Sophia about the Salesforce.com blog post publishing on October 20th called “The Importance of Attitude.”.  She asked me to send her a draft and I did. She said she loved it and I… Read More

Step 4: Lead Scoring – What is it and what does it have to do with lead nurturing?


Let’s say you’ve done all the earlier marketing steps: You hired a pro and developed buyer personas. (If you did, you are ahead of 98% of companies out there today.) You created content marketing – ebooks, white papers, videos, case studies, etc. You bought marketing automation and set up lead nurturing First, let me ask… Read More

Enterprise Selling is Live!


by John Doerr Are you an entrepreneur looking to get your business off the ground? Do you work for a growing company that has great ideas, but just can’t seem to generate the sales it needs? If so, I’ve got an announcement just for you: we just launched our brand new online learning program, Entrepreneurial… Read More

The 7 Second Website Test for B2B Marketers


B2B Lead Generation | The 7 Second Website Test This is one of our most popular posts from 2010 and since it is relevant today, we want to bring it back. At the Social Media Camp on Long Island, we got into an interesting discussion about how to get attention to drive sales leads. When I shared… Read More

Ready…Set…Go! Entrepreneurial Selling Now Open


Over the last few weeks I’ve been telling you about Mike Schultz and his free video series for entrepreneurs teaching you how to grow your business. If you watched any of the videos, you learned that business success comes down to one thing: sales. So many visionary companies with great products and services fail because they… Read More

Enterprise Selling is Live Today!


Enterprise Selling goes live today! If you’ve enjoyed those great free videos by Mike Shultz, and want to learn from the best in the business, you can finally sign up today here: Enterprise Selling Watch for a more comprehensive post in a couple of hours. Full disclosure: This email contains affiliate links and Find New… Read More

How to Get Millions of Dollars in Sales


Just a quick heads up that RAIN Group has just released the third free video in their Entrepreneurial Selling video series. And this one’s a doozey. You don’t want to miss this video because it provides the missing link between the value you offer and the millions of dollars in sales that you could be… Read More

The Problem with Kids: How Your Products and Services are Truly Perceived


B2B Lead Generation | Why your products and services are like your kids Want to crank up sales and profits in your company? Then stop talking about your kids. I adore my kids. Three boys – 18, 15, and 12. Great kids. Want to watch my videos or flip through our family photos? Of course… Read More