The Importance of Marketing Awards for a B2B Demand Generation Agency


We recently published Florida gets its own BtoB demand generation agency – Find New Customers Jeff Ogden, President of Find New Customers has won many marketing awards.  But if you own a company in the Southeast and you need help with sales and marketing, why do awards matter to you? I think the importance is simple.… Read More

Find New Customers now in Florida


The nicest company in B2B marketing today, Find New Customers,  is now in Florida, rather than New York. Major announcement coming on Monday right here on this popular blog. To contact this award winning marketing expert, just fill out the form below. What do you think? Love comments here. This blog is written by the… Read More

How to get Started with Marketing – Step 2 – Content Marketing


If you read the earlier post on the importance of understanding your buyers using buyer personas then you are well on your way to getting started with marketing. I’d also like to point out that the financial problems in the Wall St. Journal, like McDonalds, Wal-mart, and Cisco (bad numbers) point to need to develop better… Read More

How to Find New Customers – the Definitive Guide to B2B Demand Generation


“One day they’ll create “The definitive guide to definitive guides.” That joke was recently shared about Marketo’s propensity to name their content “Definitive Guide to….” They love that naming convention. However, there’s one document that really deserves to be called a “definitive guide.” In fact, it was originally sponsored by Marketo. (Thank you, Jon Miller!)… Read More

Trust and the Big Lie of Lead Generation


B2B Lead Generation: Capturing Accurate Information on Forms Last Friday, someone filled out this form to download content. It’s exactly the theme of this post. People lie. (By the way, we no longer deliver the content after the form is completed, we email a link to the content. This ensures they use a valid email… Read More

Last Chance: Entrepreneurial Selling Enrollment Closing Tomorrow


Entrepreneurial Selling enrollment closes tomorrow. Last week, the good folks at RAIN Group opened enrollment to their new, online sales training program, Entrepreneurial Selling and I introduced you to their incredible charter member deal. The response and excitement about the new program has been tremendous. Given all the buzz, I didn’t want you to get… Read More

12 Marketing-Takeways from the B2B Marketing Manifesto


B2B Demand Generation | 12 Marketing Take-Aways One of our favorite content marketing firms is Velocity Partners in London, creators of a 42 page “rant” called the B2B Marketing Manifesto. Doug Kessler, an American living over there, recently participated in a webinar with Bob Apollo, Inflexion-Point Strategy Partners and John Sweeney of DemandGen in which… Read More

How to make your 2012 sales quota (or look for a new job)


B2B Lead Generation | How to Find New Customers Here are a few facts to cause deep concerns (Data from CSO Insights): (For a related post, check out Why Sales Needs Content Marketing and Marketing Automation.) Over 9 out 10 companies (95%) raised sales quotas in 2011. They will undoubtedly go up again in 2012.… Read More

Buying software is easy. Fixing Lead Generation is hard.


B2B Lead Generation | Buying stuff is easy – fixing problems is hard. If you want to make sales quota in 2012, get started today! Right now! Immediately! SaaS marketing automation products like Marketo, Hubspot, Eloqua and the like are very, very easy to buy. Give them a credit card, they give you a login.… Read More

How to Write a Highly Effective Subject Line


B2B Demand Generation | Crafting Email Subject Lines that Work By Jill Konrath (We’re honored to share this great article by Jill. We especially like her advice to avoid company and product info, use a referral and mention a trigger event. All sage advice. And since the main tool for lead nurturing is email, this… Read More