2016 is the year to improve marketing

I believe marketing needs to dramatically improve this year.  Forget blasting emails and using ads.  Time to get smarter, I believe. Aberdeen found that almost 3/4 of the purchase is over when your salesperson meets them around Christmas.  That means customers are in power today. Here are three things marketers need to do: Know customers… Read More

5 Tips in Building a Great Website in BtoB Marketing

I’m old enough to remember a time when businesses debated whether or not they needed a website, but those days are gone forever. Today, your website is more important than it has ever been. When your salespeople leave a message and give a company name, the prospect is more likely to visit your website than… Read More

Why Find New Customers is the best name of any Marketing Agency

When you look at Marketing Agency names, you find a couple of common traits: Named after a dog species, like the nice folks at Bulldog Solutions Named after a person’s last name, like the company in Atlanta I once worked for – and will never work for again – for any amount of money.  I… Read More

Being Active on Social Media does NOT make you a Marketing Company!

Recently, Jeff Ogden, President of Find New Customers moved down to St. Petersburg, FL and started cranking up marketing activities for the company – sending out thought leadership articles. In the recent week, I started researching company websites and calling companies.  On the vast majority of websites I found invitations to follow them on social… Read More

Where do you begin in Content Marketing? Answer: Know your Buyers

Understanding of Buyers comes before Content Marketing (says award-winning marketing expert Jeff Ogden) Hey Tampa/St. Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! Set your FREE meeting with this award-winning marketing expert today at http://www.findnewcustomers.com. Lee Odden asked “What comes first” in (Content Marketing) on Google Plus to promote… Read More

Go Back and Read Yesterday’s Great Post

Five Marketing Lessons learned from marketing Find New Customers This post shares some invaluable insights from a top marketing expert on how he marketed his own company – the new Florida based demand generation agency Find New Customers.  Since so many small and medium sized businesses do zero marketing, these insights are just what the… Read More

The Importance of Marketing Awards for a B2B Demand Generation Agency

We recently published Florida gets its own BtoB demand generation agency – Find New Customers Jeff Ogden, President of Find New Customers has won many marketing awards.  But if you own a company in the Southeast and you need help with sales and marketing, why do awards matter to you? I think the importance is simple.… Read More

Trust and the Big Lie of Lead Generation

B2B Lead Generation: Capturing Accurate Information on Forms Last Friday, someone filled out this form to download content. It’s exactly the theme of this post. People lie. (By the way, we no longer deliver the content after the form is completed, we email a link to the content. This ensures they use a valid email… Read More

Surprise – powerful way to engage prospective buyers

B2B Lead Generation | Harnessing the Power of Surprise In an earlier article, we discussed how doing the unexpected is a great way to engage the minds of prospective buyers in your B2B demand generation programs.  This is so important, we should look at other examples. Let’s look at an illustration from the book Made… Read More

12 Marketing-Takeways from the B2B Marketing Manifesto

B2B Demand Generation | 12 Marketing Take-Aways One of our favorite content marketing firms is Velocity Partners in London, creators of a 42 page “rant” called the B2B Marketing Manifesto. Doug Kessler, an American living over there, recently participated in a webinar with Bob Apollo, Inflexion-Point Strategy Partners and John Sweeney of DemandGen in which… Read More