Buying software is easy. Fixing Lead Generation is hard.


B2B Lead Generation | Buying stuff is easy – fixing problems is hard. If you want to make sales quota in 2012, get started today! Right now! Immediately! SaaS marketing automation products like Marketo, Hubspot, Eloqua and the like are very, very easy to buy. Give them a credit card, they give you a login.… Read More

The Power of Article Marketing


B2B Demand Generation | The Power of Article Marketing Reviewing Google Webmaster for Find New Customers, I see that we now have 246,843 inbound links to our website.Almost 1/4 million inbound links is impressive for a small company especially. According to Google Analytics, the #1 source of traffic for Find New Customers is organic search.… Read More

Good news/bad news in BtoB sales


According to CSO Insights. the following statistics were just released. 59.4% of salespeople made quota in 2010. (Conversely, over 4 out of 10 missed quota) But there’s bad news too. 95% of companies plan to raise quotas. Jim Dickie of CSO Insights puts it in perspective using a high jump analogy. If only 6 out… Read More

Google’s Panda update dooms the SEO industry


IMHO, the industry is dead. When I worked for a UK search marketing firm, Green Light, they used two main strategies to drive SEO results: On page optimization – layouts, keywords, etc. Link Building – they used to buy domains just to get links. But as this video by Rand Fishkin points out in How… Read More

Buying software is easy. Fixing lead generation is hard.


B2B Lead Generation | Buying stuff is easy – fixing problems is hard. (Editor’s note: SandHill.com just contacted us and said they loved this article. They asked us for permission to run it.) SaaS marketing products like Marketo, Hubspot, Eloqua and the like are very, very easy to buy. Give them a credit card, they… Read More

Buying software is easy. Fixing lead generation is hard.


B2B Lead Generation | Buying stuff is easy – fixing problems is hard. SaaS marketing products like Marketo, Hubspot, Eloqua and the like are very, very easy to buy. Give them a credit card, they give you a login. Done. The transaction can be completed in minutes. It’s actually way too easy, I believe. It’s… Read More

7 Keys to Successful Lead Scoring


Find New Customers to release the second in a series of great content regarding B2B lead generation Sales Lead Generation using engaging, bite-sized content After the remarkable popularity of our last “Cheat Sheet” 7 Keys to Successful Lead Nurturing We’re proud to announce the next in the series, due later this month. 7 Keys to… Read More

Why hiring a search marketing firm is a waste of money


Sorry Search Marketing firms. We don’t need your help. B2B Lead Generation – We don’t need your help. (Case in point – the above title was created using an H1 tag, which Google looks to for indexing. Took seconds.) If you’re like me, you get calls every week from search marketing firms like the one… Read More