Florida gets its own BtoB demand generation agency – Find New Customers


Florida gets its own marketing agency, Find New Customers – the nicest company in BtoB marketing today. Why does that matter? As companies face consistent challenges in sales and marketing and profits fall, they find it harder and hard to tackle things like: Buyer Personas Content Marketing Lead Nurturing Lead Scoring Social Media Most companies lack… Read More

The 7 Second Website Test for B2B Marketers


B2B Lead Generation | The 7 Second Website Test This is one of our most popular posts from 2010 and since it is relevant today, we want to bring it back. At the Social Media Camp on Long Island, we got into an interesting discussion about how to get attention to drive sales leads. When I shared… Read More

Why Sales needs Content Marketing and Marketing Automation


B2B Demand Generation | The Benefit to Sales If you’re in BtoB Sales, you may be thinking that this great content stuff and demand generation talk belongs in marketing. After all, you need to close deals! “This mumbo-jumbo’s not for me. I need to be out there talking to prospective customers.” I think the problem… Read More

Partners of Find New Customers


B2B Demand Generation | Partners of Find New Customers We wish to share a quick update on where we are today with Find New Customers strategic partnerships. We value these partners a great deal: Find New Customers is a Gold partner for Silverpop Find New Customers is a Referral partner for Eloqua (new) Find New… Read More

Expert Advice for B2B Marketing: 5 Tips from Thought Leaders


B2B Demand Generation | 5 Tips from the Pros In this terrible economy, business leaders need simple, actionable information to improve revenue results. This post shares that. Jon Miller, Co-Founder and VP Marketing at Marketo distilled advice from top experts in B2B marketing, I thought we should share it with you, as it’s simple and… Read More

Find New Customers | Great content on B2B demand generation and always FREE


B2B Lead Generation | Free content at Find New Customers “The content at Find New Customers is so good, you really should make it a pay site.” That has been suggested several times. Problem is, that is not our business strategy. We use the Elevation Principle (as Mike Stelzner spoke of in this book Launch.)… Read More

The 140 Conference on Long Island


I’m one of the featured speakers at this social media conference today. My featured talk is at 12:45pm. I’d love to see you there. Here is the full list of speakers. “Passionate” “Informative” “Personal” “Inspirational” “Fast-Paced” “Unpredictable” The world has changed, is changing right now, and you know it; it’s exciting and terrifying all at… Read More

The 140 Conference on Long Island


I’m one of the featured speakers at this social media conference today. My featured talk is at 12:45pm. I’d love to see you there. But don’t be late, as I only get 5 minutes. Here is the full list of speakers. “Passionate” “Informative” “Personal” “Inspirational” “Fast-Paced” “Unpredictable” The world has changed, is changing right now,… Read More

The 140 Conference on Long Island


I’m one of the featured speakers at this social media conference today. My featured talk is at 12:45pm. I’d love to see you there. Here is the full list of speakers. “Passionate” “Informative” “Personal” “Inspirational” “Fast-Paced” “Unpredictable” The world has changed, is changing right now, and you know it; it’s exciting and terrifying all at… Read More

White Paper | Email Marketing


Lead Generation Companies | Moving from Transactional to Conversational Email Marketing “Email is the lynchpin of B2B marketing today” Joel Book, ExactTarget It may be the lynchpin of B2B marketing, but the competition for the inbox is more competitive than ever. It’s clear that the “batch and blast” approaches of the past no longer work.… Read More