Thought Leadership Interview #8 – Brian Kardon, CMO of Eloqua


B2B Demand Generation | An Interview with the CMO of Eloqua I’m pleased to bring back a series of interviews with thought leaders in B2B Sales and Marketing from earlier this year. We interviewed a great marketing expert, Brian Kardon, Chief Marketing Officer of Eloqua. CSO Insights recently found that quota achievement was at its… Read More

You’d Make a Great Company Evangelist!


Aprimo is a great client of Find New Customers and for some time one of their top marketing executives has been saying this is my core competency. “You would make a great company Evangelist.” But this begs questions and I recently had a chance to ask her a these questions (We choose not to mention… Read More

Marketo’s “Secret Sauce” Marketing Approach


B2B Lead Generation | Learning from the Best I believe one of the best ways for you to learn about how to improve fiscal results is to look at how the best-performing businesses do it. Marketo, sponsor of our white paper, How to Find New Customers, is one of the fastest growing companies on Earth.… Read More

The American Dream – Gone Forever


Seth Godin is the best in the business at taking big ideas and making them simple. From his book, Lynchpin | Are you indispensable? Seth shares the old and new American dreams, which we want to share with our readers. The old American Dream: Keep your head down Follow instructions Show up on time Work… Read More

Poke the Box – Review of Seth Godin’s new book


Do Salespeople want more sales leads? Yes, indeed! (paying homage to the late great Dr. Seuss.) B2B Lead Generation by taking Initiative What is Poke the Box and what does it mean to you? I recently hosted the B2B track at the Aprimo Marketing Summit, where one of the keynote speakers was Seth Godin, the… Read More

Thought Leadership Interview #11 – Jeff Chamberlain of Aprimo


A perfect time to bring back this thought leader interview. Our goal is to bring you insights from the smartest people in B2B Marketing today. With the Aprimo Marketing Summit starting this Sunday (and I’m the host of the B2B track), we want to introduce you to people you will meet there. I’m excited about… Read More

My Thought Leadership Interview with Eloqua


As one of the top experts in marketing lead generation, Eloqua recently invited me to share insights on the marketing automation space and they ran it recently. And we did a great radio show (Expert’s Roundtable) on btob lead generation last week for Focus.com. SandHill.com ran an article by us on Software Marketing too, entitled “What’s… Read More

Thought Leadership Interview with Kirsten Watson of Kinaxis – Part 3 of 3


If you enjoy the Fearless Competitor, especially our Laugh and Learn segment every Friday, you really won’t want to miss us on November 19th at 4:00pm. We’re taking the Fearless Competitor show to HubSpotTV. Part 3 of our interview with the head of marketing for a very innovative sales and operating planning and supply chain… Read More

Thought Leadership Interview with Kirsten Watson of Kinaxis – Part 2 of 3


(Appearing live on HubspotTV on November 19th at 4:00pm ET) Here’s part 2 of 3 of our thought leadership interview with Kirsten Watson, Director of Corporate Marketing for the very innovative software firm Kinaxis. Part 3 will post next Tuesday at 11am ET. Jeff Ogden, the Fearless Competitor, is President of Fun and Find New… Read More

Thought Leadership interview with Kirsten Watson of Kinaxis – Part 1 of 3


Here’s part 1 of 3 of our thought leadership interview with Kirsten Watson, Director of Corporate Marketing for the very innovative software firm Kinaxis. Part 2 will post next Tuesday at 11am ET. We hope you’ll come back then. Jeff Ogden, the Fearless Competitor, is President of Fun and Find New Customers “Lead Generation Made… Read More