The 7 Second Website Test for B2B Marketers


B2B Lead Generation | The 7 Second Website Test This is one of our most popular posts from 2010 and since it is relevant today, we want to bring it back. At the Social Media Camp on Long Island, we got into an interesting discussion about how to get attention to drive sales leads. When I shared… Read More

Good news/bad news in BtoB sales


According to CSO Insights. the following statistics were just released. 59.4% of salespeople made quota in 2010. (Conversely, over 4 out of 10 missed quota) But there’s bad news too. 95% of companies plan to raise quotas. Jim Dickie of CSO Insights puts it in perspective using a high jump analogy. If only 6 out… Read More

What Sales REALLY Needs From Marketing


Lead Generation Companies | What Sales Really Needs from Marketing 7 Strategies to Get More and Better Prospects into your Sales Pipeline   Jill Konrath is one of the top experts in B2B sales in the world today. She has written two superb books: Selling to Big Companies and SNAP Selling.  (She’s also the author… Read More

Conclusions from study: Sales Speaks – Perceptions and Ponderings on Marketing Leads


B2B salespeople struggle mightily today. Are we willing to help? According to SiriusDecisions, over the last 4 years, sales quotas increased 33%, while quota achievement dropped by 25%. Only 50% of salesreps made quota in 2010 and in 42% of companies, fewer than 1/2 made quota. Conclusion: B2B sales is a lousy job today –… Read More

The Definitive Guide to Making Quota


B2B Sales | Tips from top experts Ever wish you could discuss your sales challenges with top experts like Dave Stein, Jill Konrath, Kendra Lee or Kevin Temple? Now you can. Those are the experts who shared insights in the great white paper, the Definitive Guide to Making Quota. Download it today and learn from… Read More

The Importance of Uncovering Root Causes in B2B Marketing


B2B Lead Generation: Uncover Real Underlying Causes by Digging Do you know the real causes of your lead generation problems? Had an interesting conversation with a good friend, Jim Burns of Avitage. We were discussing a response to our question from Steve Woods, CTO and Co-Founder of Eloqua – about the biggest problems facing their… Read More

Overview of Find New Customers


Forgive us, but we simply wish to share a brief company overview of the B2B Lead Generation company Find New Customers. Sales lead generation is critical today. To remind you why this is so important, take a look at top CMO challenges. Please visit Find New Customers for more  – and to download our great… Read More

Find New Customers: Definitive Guide to Making Quota


Looking to make quota in 2011? Want to read insights from the top experts in B2B Sales today? Want to learn how to deal with top sales challenges? Want to improve closing rates? Just click the image and download this free white paper (sponsored by Genius.com) on sales today. We also invite you to visit… Read More

What’s THE Biggest Problem Facing BtoB Sellers Today?


We invite you to attend our webinar on 5 November with Acxiom entitled “Creating (Buyer) Conversation with Personality” It’s going to be fun – and informative! Check out the chart from MarketingSherpa below. The lack of high quality leads is THE biggest problem facing BtoB sellers. What’s more…it’s getting worse! While 7 out of 10… Read More

B2B Marketing Key 2 (of 6) – “Entertain”


Who made the law that BtoB marketing has to be deadly dull? Seems that 9 out of 10 B2B marketing campaigns are (yawn) bloody awful. It doesn’t have to be. If you want to stand out, let your hair down and let your “freak flag fly.” (credit to CSNY) What to see how a few… Read More