Trust and the Big Lie of Lead Generation


B2B Lead Generation: Capturing Accurate Information on Forms Last Friday, someone filled out this form to download content. It’s exactly the theme of this post. People lie. (By the way, we no longer deliver the content after the form is completed, we email a link to the content. This ensures they use a valid email… Read More

Panel Discussion: B2B Content Marketing for Marketing Automation


B2B Demand Generation | Content Marketing for Marketing Automation Join me on this webinar at 8am ET tomorrow. The link to sign up is below. I’m the first to admit I get WAY too many webinar invitations. I ignore 98% of them at least. But when three good friends and people you respect host a… Read More

Panel Discussion: B2B Content Marketing for Marketing Automation


B2B Demand Generation | Content Marketing for Marketing Automation I’m the first to admit I get WAY too many webinar invitations. I ignore 95% of them at least. But when three good friends and people you respect have a webinar, I take notice. I’m signed up and I hope you will join me. Why is… Read More

How to Enchant Employees


I read the great book Enchantment by Guy Kawasaki (@guykawasaki). It’s terrific and highly recommended. But since I’ve worked for all types of bosses, and I’ve been a boss, I really enjoyed this part on how to enchant your employees. I suggest you clip this post and hand it to your boss. Chapter 10 –… Read More

Daniel Pink talks about the science of motivation


B2B Demand Generation | The Surprising Mind of Daniel Pink I love Daniel Pink. He takes things we take for granted – and blows them up! He is a great speaker and has shocking ideas. Like why so many bonuses back-fire. Higher rewards lead to worse results. He also very funny. If you are a… Read More

Forrester finds b2b marketers lagging with demand generation


B2B Demand Generation | Companies are struggling with demand generation today From BtoB Magazine Marketers Lagging in Demand Generation “I find it sad how badly most companies are doing in B2B demand generation today. Instead of complaining about the poor economy, if more invested in quality demand generation programs, they’d put up vastly better results.”… Read More

New Content Marketing Service from Find New Customers Helps Business Executives Reach Bigger Audience with Their Vision and Ideas


As company leaders struggle to expose vision/ideas to a broad audience, well-connected social media expert, Jeff Ogden, rises to challenge, introduces monthly blog and eBook creation service to give a “voice” to CEOs they never had before. BETHPAGE, NY, June 15, 2011 /24-7PressRelease/ — CEOs and presidents are paid to set strategy and company vision.… Read More

The Sad Death of the Truth


(We changed our template in this blog. Hope you like our new one. We lost our company logo on the header image, but the stock images look good, don’t you think?) Every day I’m bombarded with lies, misrepresentations and half truths. It’s really sad. Why can’t people simply tell the truth? Anthony Weiner, Congressman says… Read More

Trust and Advertising


File this under interesting statistics on what people trust. Insights from Forrester and the Edelman Trust Factor. Observation 1: People don’t trust self-serving information: Only 1 out of 5 people trust advertisements – or conversely, 4 out of 5 don’t trust ads. Conclusion: Most TV and radio advertising is a waste of money. Observation 2:… Read More