Passion for Hire – the Biggest Mistake Companies do in Hiring


“Brands don’t build themselves. It takes people.” from Brainfluence Branding by Roger Dooley, a book on engaging consumers of your products based on science. (I’ll post a book review soon too.) Roger cites a bo0k by Kate Newlin, and her book Passion Brands, Why Some Brands are Just Gotta Have, Drive All Night For. and… Read More