In a recent post, I explained the problems in the search industry on international expansion. For instance, a UK vendor spent hundreds of thousands of dollars without signing a single US client, while a US vendor did the same thing in the UK. What gives? How do companies get it right? Let’s look no further… Read More
The looming shakeout in search marketing business
If there is one thing I’ve learned in decades of business, it is this: There is no such thing as long-term easy money. Let’s look at some past “sure things” — in which we were told the money was easy: “Housing prices are going to go up and up. You’ve got to buy ASAP.” (As… Read More
Business is booming, so what ails the Search Marketing business?
A UK SEO firm tries for three years, spends $200,000 in the US and signs zero clients — failing an unbelievable four times in a row. Their entire US sales team departs. eVisibility spends $150,000 in the UK and produces a handful of sales. DidIt fires their entire sales team. What is going on? Why… Read More
Fearless Competitor by Jeff Ogden 