5 Lessons a BtoB Marketer can Learn from “Breaking Bad” (via )


This is a fun post! (We’re re-running this very popular post. Please note the controversy below, which I welcome. Note that we even post critical comments. We invite you to weigh in as well.) Have you heard of AMC’s critically acclaimed series “Breaking Bad?” If you’re a business to business marketer looking engage buyers to… Read More

My Thought Leadership Interview with Eloqua


As one of the top experts in marketing lead generation, Eloqua recently invited me to share insights on the marketing automation space and they ran it recently. And we did a great radio show (Expert’s Roundtable) on btob lead generation last week for Focus.com. SandHill.com ran an article by us on Software Marketing too, entitled “What’s… Read More

The Fearless Competitor (@fearlesscomp) appears on HubspotTV


Watch and Enjoy! In this episode of HubspotTV on November 19, 2010, the marketing strategist known as the Fearless Competitor (@fearlesscomp) is the special guest. I hope you enjoy this show as much as I did. [blip.tv http://blip.tv/play/hJI6go74KgI%5D Jeff Ogden, the Fearless Competitor, is President of Fun and Find New Customers “Lead Generation Made Simple” Check… Read More

Over the holidays, check out the B2B Marketing “library” (via )


Over this long weekend, we invite you to visit the B2B marketing “library” at Find New Customers. With the long Thanksgiving holidy in the USA, executives look forward to visiting with family. But they they also have some quiet time for reflection and undoubtedly have one eye keenly trained on 2011 too. With the economic… Read More

Abraham Lincoln’s Thanksgiving Address – Thought of the Day


Happy Thanksgiving to everyone from the Fearless Competitor. In honor of this holiday, we share thoughts from America’s only poet president, Abraham Lincoln Abraham Lincoln’s Thanksgiving Proclamation (from the collection of Lincoln’s papers in the Library of America series, Vol II, pp. 520-521). The year that is drawing towards its close, has been filled with… Read More

Marketing Automation is like Skiing – need for Jumpstart


Forrester Research recently shared some interesting insights on marketing automation. The author observed that most companies who buy marketing automation load their house list into the software, then send out an email campaign. As a result, it becomes a glorified email platform. They say that companies fall into 3 traps: The Process Trap The Content… Read More