This is a fun post! (We’re re-running this very popular post. Please note the controversy below, which I welcome. Note that we even post critical comments. We invite you to weigh in as well.) Have you heard of AMC’s critically acclaimed series “Breaking Bad?” If you’re a business to business marketer looking engage buyers to… Read More
My Thought Leadership Interview with Eloqua
As one of the top experts in marketing lead generation, Eloqua recently invited me to share insights on the marketing automation space and they ran it recently. And we did a great radio show (Expert’s Roundtable) on btob lead generation last week for Focus.com. SandHill.com ran an article by us on Software Marketing too, entitled “What’s… Read More
We Report. You Decide.
Let me share with you dear reader, what the rinky dink Florida software company called A p l i c o r did to the websites of the business to business lead generation company, Find New Customers. Apologies to FoxNews, but this title seemed apropos for what this sleazy company did. If you need to… Read More
Thank you, Jill Konrath. America owes you a debt of gratitude
If you agree with this post, I hope you take the time to contact Jill and convey to her how this benefited you. A couple of hours ago Jill Konrath sent a newsletter to the subscribers to Get Back to Work Faster. In it she announced there would be no more newsletters or webinars. In effect, Get Back… Read More
The Fearless Competitor (@fearlesscomp) appears on HubspotTV
Watch and Enjoy! In this episode of HubspotTV on November 19, 2010, the marketing strategist known as the Fearless Competitor (@fearlesscomp) is the special guest. I hope you enjoy this show as much as I did. Jeff Ogden, the Fearless Competitor, is President of Fun and Find New Customers “Lead Generation Made Simple” Check out the… Read More
Over the holidays, check out the B2B Marketing “library” (via )
Over this long weekend, we invite you to visit the B2B marketing “library” at Find New Customers. With the long Thanksgiving holidy in the USA, executives look forward to visiting with family. But they they also have some quiet time for reflection and undoubtedly have one eye keenly trained on 2011 too. With the economic… Read More
No Laugh and Learn this week
In honor of the Thanksgiving holiday. Time for family and reflection – not marketing. Laugh and Learn featuring the Fearless Competitor returns next Friday. If your business has between 50 and 5,000 employees and sells complex products with long sales cycles, then Find New Customers is for you. It’s filled with great content on business… Read More
Abraham Lincoln’s Thanksgiving Address – Thought of the Day
Happy Thanksgiving to everyone from the Fearless Competitor. In honor of this holiday, we share thoughts from America’s only poet president, Abraham Lincoln Abraham Lincoln’s Thanksgiving Proclamation (from the collection of Lincoln’s papers in the Library of America series, Vol II, pp. 520-521). The year that is drawing towards its close, has been filled with… Read More
Marketing Automation is like Skiing – need for Jumpstart
Forrester Research recently shared some interesting insights on marketing automation. The author observed that most companies who buy marketing automation load their house list into the software, then send out an email campaign. As a result, it becomes a glorified email platform. They say that companies fall into 3 traps: The Process Trap The Content… Read More
Hubspot TV – the Inside Story (via )
Added the actual episode of Hubspot TV I was on. Have you heard of Hubspot TV? It's a weekly online marketing show by Hubspot. Airs every Friday at 4:00pm ET online. If you've not seen it, tune in tomorrow at 4:00pm – it's airing on Tuesday due to the Thanksgiving holiday. Do you know the real… Read More
Fearless Competitor by Jeff Ogden 