I highly recommend the above session (Click on Title) from the October 2006 Salesforce.com Dreamforce conference. Richard Eldh of SiriusDecisions (a bunch of ex-Gartner execs who focus on sales and marketing best practices) and Jackie Kiley of Sybase present what really works. “Creating demand for your product or service is paramount to the success of… Read More
Fearless Competitor by Jeff Ogden 