B2B Lead Generation | The Importance of Lead Nurturing “LEAD NURTURING IS ONE OF THE MOST IMPORTANT, YET POORLY UNDERSTOOD ASPECTS OF B2B LEAD GENERATION TODAY.” Jeff Ogden, President of the B2B lead generation consultancy Find New Customers With up to 9 out of 10 visitors to your website not ready to buy, lead nurturing is one of the most… Read More
The Best B2B Marketing Ideas of 2010 – Q1 Review
B2B Lead Generation | The Best B2B Marketing Ideas of the Year Today is the end of Q1 for most companies – a good time, I think to review the most innovative B2B marketing ideas of last year. Lots of companies can learn from these superb approaches by these great marketing firms. In fact, our… Read More
Find New Customers releases “7 Keys to Successful B2B Marketing”
B2B Lead Generation | 7 Keys to B2B Marketing Success “Your customers are frazzled – crazy-busy. They’re in endless meetings. Their To-Do Lists are overflowing.” Jill Konrath, SNAP Selling With prospective buyers busier than ever, as Jill says, complex marketing messages no longer are effective. People simply lack the time to read your lengthy content.… Read More
Memorial Day
Today is a day to remember those brave men and women who gave their lives so that we can live as free Americans. Thank you, veterans. We at Find New Customers salute you.
Sunday Post: Why Hiring Managers Keep Blowing It
New hires rarely work out (almost 1/2 fail within 18 months!) What are the chances the person you just hired will be here in 18 months? Answer: Flip a coin. It’s sad how bad we’re doing. News Release (WASHINGTON, D.C.) — According to a new study by Leadership IQ, 46% of newly-hired employees will fail within… Read More
2 blogs – heading in opposite directions
The B2B Sales Lounge used to be authored by Find New Customers, but was brought in-house by the company behind it. It’s not been updated in over a month – and posts are weeks apart! It’s effectively dead – from neglect. (The company behind that blog did that on purpose, I’m sure.) Fearless Competitor is… Read More
Laugh and Learn featuring @fearlesscomp – Episode 28 – the State of the Internet
In his weekly B2B marketing show, Jeff Ogden, President of the B2B lead generation consultancy, Find New Customers (http://www.findnewcustomers.com) shares a key marketing lesson using wit and humor. In this episode, he shows how to use the services of great graphics companies like JESS3. Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy,… Read More
Buying software is easy. Fixing lead generation is hard.
B2B Lead Generation | Buying stuff is easy – fixing problems is hard. (Editor’s note: SandHill.com just contacted us and said they loved this article. They asked us for permission to run it.) SaaS marketing products like Marketo, Hubspot, Eloqua and the like are very, very easy to buy. Give them a credit card, they… Read More
Marketo’s Definitive Guide to Lead Scoring
B2B Lead Generation | Only 1 out of 5 companies have a lead scoring methodology in place This data, from a recent study on sales leads by Vorsight and The Bridge Group was appalling. It’s really ugly. With most companies dumping unfiltered leads to sales and on 1/2 of those salespeople making quota – it’s… Read More
Do We Need Generally Accepted Marketing Principles? – by Steve Gershik
B2B Lead Generation | Guest Posts from Top Marketing Experts I’m honored to bring our readers guest posts from top B2B marketing and lead generation experts. Steve Gershik of 28 Marketing is one of the best – having worked for Eloqua and having founded this new conference, DemandCon. We’re honored to bring you insights from… Read More
Fearless Competitor by Jeff Ogden 