Jeff Ogden of Find New Customers is an award-winning marketing expert who was recently named one of the Top 50 Marketing Thought Leaders over the age of 50 by Brand Quarterly magazine, which was all over Twitter by @fionavesey and @kenthuffman. Winning this award was a great honor and they gave me this cool image… Read More
“Brands don’t build themselves. It takes people.” from Brainfluence Branding by Roger Dooley, a book on engaging consumers of your products based on science. (I’ll post a book review soon too.) Roger cites a bo0k by Kate Newlin, and her book Passion Brands, Why Some Brands are Just Gotta Have, Drive All Night For. and… Read More
Updated with recent news. B2B Lead Generation | 5 Tips for Developing Strong Buyer Personas Buyer Personas are the foundation of great B2B marketing. (Note: Find New Customers has partnered with the Buyer Persona Institute to create a series of free training videos. Stay tuned.) To create great lead generation campaigns, you start with buyer… Read More
Fearless Competitor by Jeff Ogden 