At the Social Media Camp on Long Island last week, we got into an interesting discussion about how to get attention to drive sales leads. When I shared the “7 Second Test,” one of the experts agreed “That’s why every comedian makes sure his first joke is his best. That’s what grabs the audience.” The… Read More
5 Tips for Developing Strong Buyer Personas (via )
Great post and now with sharing buttons, by the Fearless Competitor. Buyer Personas are the foundation of great B2B marketing. Without personas, you simply cannot be great at demand generation. Personas are needed to tell you where to launch your campaigns, what topics to cover, what content you need, etc. To understand why personas are… Read More
Believe Me – the Story-Telling Manifesto
One of my passions is helping B2B marketers leverage the power of great story-telling. I posted a blog article entitled “5 Lessons for a B2B Marketer from “Breaking Bad.” The post was very popular but controversial. Everyone except one person said it was outstanding. The one naysayer said the story telling was cheap and deceptive.… Read More
60 Seconds with the Fearless Competitor – Episode 7 – Content
Here’s our regular Friday show — short and sweet. Hope you enjoy it. Jeff Ogden, the Fearless Competitor, is the President of Find New Customers “Lead Generation Made Simple.” a lead generation company. While you’ll find a plethora of experts, Find New Customers is the simple place to learn and share lead generation ideas. He’s also an… Read More
How to create a great case study
Did you miss yesterday’s post on the “6 Keys to B2B Marketing Today?” Check it out if you did. Case studies – results clients get from the use of your company’s products and services – is one of the most useful tools in the salesperson’s arsenal. But how do you create a great case study?… Read More
6 Keys to B2B Marketing Success Today
Download a free PDF of this by visiting Find New Customers. With fewer than 1/2 of all salespeople making quota (CSO Insights) and almost 8 out of 10 saying they don’t have enough high quality leads (MarketingSherpa), it’s painfully obvious that times have changed and companies need to adapt. How can more salespeople make quota,… Read More
The All-Star Cast of Thought Leader Interviews
Over the month of May and early June, I had a chance to interview some of the sharpest minds in business to business and business to consumer marketing and sales. Before we share the list of experts, let’s examine some key conclusions — the marketing take-ways, if you will. Planning is imperative. Need a deep understanding… Read More
5 Ways to Integrate Sales and Marketing
(We’re proud that Marketo featured our highly acclaimed white paper, How to Find New Customers, on their Marketing Resources page. Thank you.) Take our Linkedin poll. What do you think of Marketing Automation? Every expert in sales and marketing today says the same thing. You simply must integrate sales and marketing in your business. Leads… Read More
60 Seconds with the Fearless Competitor – Episode 6
The Fearless Competitor presents “60 Seconds with the Fearless Competitor” Episode 6 – The Six Keys to Business Today
5 Lessons a BtoB Marketer can Learn from “Breaking Bad” (via )
This was a fabulous post and very popular. For good reason. Have you heard of AMC's critically acclaimed series "Breaking Bad?" If you're a business to business marketer, you ought to check it out. I consider it an Owners Manual for B2B marketing today. Perhaps you've never seen "Breaking Bad." If not, let's get you… Read More
Fearless Competitor by Jeff Ogden 