The Problem with Email

Email is the lynch-pin of B2B marketing but…. What’s easy and cheap also has a downside 9 in 10 Email Users Have Unsubscribed Nine in 10 (91%) US email users have subscribed to a company’s email and later decided they don’t want to receive it, according to [pdf] a new report from Exact Target and CoTweet. Data from… Read More

Sunday musings

Right now, I’m at the Aprimo Marketing Summit in Florida, where I am hosting the B2B track. On Monday, I moderate a round-table discussion on B2B marketing with executives from Symantec, ESRI and Autodesk. Check out our new “Cheat Sheet” on B2B lead nurturing too. It’s terrific! No registration either. Looks like we have a… Read More

Laugh and Learn featuring @fearlesscomp

Happy Friday! Time for another witty B2B marketing lesson from @fearlesscomp. We hope you enjoy it. Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.” Find New Customers is one of few lead generation companies in New York.… Read More

Hosting the B2B Track at the Aprimo Marketing Summit 2011

Are you joining me at the Aprimo Marketing Summit? A world class line up of speakers. Great content. A superb location. Why not? It opens this Sunday evening. If you are a B2B company going, I’ll be your host. I look forward to meeting you. Feel free to ping me in advance too by sending… Read More

How to develop your own podcast channel in iTunes

Lead Generation Companies: How to create your own podcasts Want to use podcasts for B2B lead generation but don’t know how? We have your answers here. Podcasts are a great way to demonstrate thought leadership for companies and individuals. For instance, your podcasts can become great bait to attract potential new customers in B2B lead… Read More

Live updates from the Aprimo Marketing Summit

Can’t be at the Aprimo Marketing Summit starting this Sunday? Not to worry. I’ll bring it to you. Daily blog posts from Florida. Lots of video clips. We’ll bring the highlights of the conference to you. Posted here and on our Facebook fan page. Just click the underlined words or the Facebook logo to “Like”… Read More

Thought Leadership Interview #11 – Jeff Chamberlain of Aprimo

A perfect time to bring back this thought leader interview. Our goal is to bring you insights from the smartest people in B2B Marketing today. With the Aprimo Marketing Summit starting this Sunday (and I’m the host of the B2B track), we want to introduce you to people you will meet there. I’m excited about… Read More

Forrester Confirms Continuing B2B Sales and Marketing Alignment Gap

B2B Lead Generation | The Continued Gap Between Sales and Marketing Everyone talks about it. But the fact is: Very few sales and marketing team get along well. Bob wrote this great post including links to more information. We hope our readers enjoy it, and more importantly, find ideas to improve business results. (by Bob… Read More

Personality – the Missing Ingredient in B2B Marketing

What’s the biggest problem in B2B marketing today? Here’s what’s wrong with B2B marketing today. It’s deadly dull. Boring. Sleep inducing drivel. What does B2B Marketing really need today? A healthy dose of Personality. Check this out. What do you think is the biggest problem in B2B marketing today? Jeff Ogden is President of Find New Customers… Read More

Find New Customers: 6 Keys to B2B Marketing Success in 2011

“We want to have a great year in 2011 and grow sales, profits and market share. What should we do to ensure our success?” If you want to find new customers using lead generation programs, you need to do a few things very well. A sales lead generation program depends on successful execution of a… Read More