Terrific article! Well worth a read. What Every Exec Should Know About Customer Retention Don Peppers & Martha Rogers, Ph.D.Peppers & Rogers Group As customer acquisition costs continue to rise, customer retention continues to be one of the most important, yet misunderstood, areas of customer strategy. Of all the things that C-level execs need to… Read More
Action item for CEO’s
Most advice one finds in books for senior executives is theoretical. Ex-GEers like Larry Bossidy and Jack Welch have great, but difficult to implement ideas. So let’s do this differently. Here is something you can do, starting first thing tomorrow. Remap your business. Polish doesn’t matter. Just write it down and refine it later. Start… Read More
Fearless Competitor by Jeff Ogden 