Sundays are a good day to expand the mind, don’t you think? This is why we share something interesting that helps you learn something new, like a presentation from the TED conference which features some of the best and most interesting speakers in the world. In this video, Geoffrey West explores the surprising math of… Read More
The Awesome Power of a Smile
In his great book, Enchantment, Guy Kawasaki, which I review here – talks about the importance of smiling. I could not agree more, Guy. Guy advocates smiling so broadly, you get “crows feet” around your eyes – like George Clooney. After all, no one likes grumpy people. Why smile and what are the keys? What… Read More
Laugh and Learn featuring @fearlesscomp | Episode 26 – Uncle Jay Explains
B2B Demand Generation | Episode 36 – Uncle Jay Explains In his weekly B2B marketing show, Jeff Ogden, President of the B2B demand generation consultancy Find New Customers shares an important marketing take-away using wit and humor. This week’s show is back and better than ever! In this week’s show, he shares “Uncle Jay Explains”… Read More
Find New Customers Fan of the Month – Don F. Perkins
B2B Lead Generation | Find New Customers Fan of the Month Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Don F. Perkins. Congratulations, Don! Don is the former Business Development Executive at Innovative Information Inc. He’s now a free agent so… Read More
Google Universal Search – what works?
Now that link-building, the backbone of the search marketing industry is gone, what will happen? (Time to fire your search marketing company, I think.) Three things work today. In order of importance: Videos Images Blog Seems the blog is no longer a nice to have. Thank God Fearless Competitor is so popular! Jeff Ogden (@fearlesscomp)… Read More
An open letter to Ardath Albee
I need to get something off my chest. I have enormous respect for Ardath Albee of Marketing Interactions, as one of the top experts in B2B marketing on Earth. Unfortunately, the feeling is not mutual. She accused me of heinous acts, like excessive self-promotion, using content for personal gain and plagiarism. I’m deeply sorry, Ardath.… Read More
The Future of Demand Generation
The Future of Demand Generation Great discussion on the realities of B2B demand generation today. via this roundtable at Focus.com. We know all these speakers well, except for Jason. Loved the comments about the importance of content and process – no value from marketing automation if you don’t have your own house in order. Find… Read More
Nine Things Successful People Do Differently
Nine Things Successful People Do Differently Found this great post at The Harvard Business Review Blog. Get the full article here. Here are the 9 things successful people do differently. It a good list for you to evaluate both other people and yourself. I summarize very briefly below, but you have to go to the… Read More
Marketing, circa 1982
B2B Demand Generation | How the World Has Changed (We congratulate the 28 companies who have downloaded How to Find New Customers in July 2011! – one a day. Have you read it?) I was graduated from University of Notre Dame with a degree in marketing in 1982. I still love that school with all… Read More
Find New Customers “releases” 7 Keys to Lead Scoring Success – a new cheat sheet
B2B Demand Generation | New Marketing Content from Find New Customers The B2B demand generation experts at Find New Customers have released the latest in the highly acclaimed “7 Keys” series. This new content, 7 Keys to Lead Scoring Success, covers one of the most important topics in B2B marketing today. However, there is one… Read More
Fearless Competitor by Jeff Ogden 