Step 4: Lead Scoring – What is it and what does it have to do with lead nurturing?


Let’s say you’ve done all the earlier marketing steps: You hired a pro and developed buyer personas. (If you did, you are ahead of 98% of companies out there today.) You created content marketing – ebooks, white papers, videos, case studies, etc. You bought marketing automation and set up lead nurturing First, let me ask… Read More

Step 3: What you do when a visitor to your website is NOT ready to buy?


The answer: Lead Nurturing. Hey Tampa/St. Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! Set your FREE meeting with this award-winning marketing expert today at http://www.findnewcustomers.com. The definition of lead nurturing is sharing information of value to your prospective buyer, so that you earn his or her trust… Read More

95% have bad marketing. What I’m finding at Companies in the Tampa/St. Petersburg areas


The Vast Majority of Companies in Tampa/St. Petersburg area are REALLY Bad at Marketing – but a couple of firms are really good at marketing. Who are these firms and what do these have in common? One was a law firm and the other was a software firm called ConnectWise. Both firms have a Chief… Read More

The Best Marketing TV show is coming back – sooner or later


My TV Show is definitely coming back, but I don’t know when Hey Tampa/St. Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! Set your FREE meeting with this award-winning marketing expert today at http://www.findnewcustomers.com. The show Marketing Made Simple TV was vastly better than the prior show I… Read More

Being Active on Social Media does NOT make you a Marketing Company!


Recently, Jeff Ogden, President of Find New Customers moved down to St. Petersburg, FL and started cranking up marketing activities for the company – sending out thought leadership articles. In the recent week, I started researching company websites and calling companies.  On the vast majority of websites I found invitations to follow them on social… Read More

Where do you begin in Content Marketing? Answer: Know your Buyers


Understanding of Buyers comes before Content Marketing (says award-winning marketing expert Jeff Ogden) Hey Tampa/St. Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! Set your FREE meeting with this award-winning marketing expert today at http://www.findnewcustomers.com. Lee Odden asked “What comes first” in (Content Marketing) on Google Plus to promote… Read More

The Importance of Personalization in BtoB Marketing today


Hey Tampa/St. Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! Set your FREE meeting with this award-winning marketing expert today at http://www.findnewcustomers.com. If you want marketing results, you need to personalize the content you send out.  This has been a popular topic on both the Marketo and Hubspot… Read More

Go Back and Read Yesterday’s Great Post


Five Marketing Lessons learned from marketing Find New Customers This post shares some invaluable insights from a top marketing expert on how he marketed his own company – the new Florida based demand generation agency Find New Customers.  Since so many small and medium sized businesses do zero marketing, these insights are just what the… Read More

5 Marketing Lessons Learned from marketing Find New Customers


Marketing the new Florida-based company Find New Customers has been an interesting experience and I’ve learned a lot that i wish to share with you. By the way, I came up with this campaign as I was badly hurt and in the hospital. As a top lead generation company, we should be able to do… Read More